Performance Marketing Specialist

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 900000 (ie INR 5-9 LPA)

Performance Marketing Specialist

digital advertising, paid media, and growth marketing

Google Ads and Meta (Facebook & Instagram) Ads

Requirements

Key Responsibilities

• Plan, launch, and manage performance-driven digital marketing campaigns across Google Ads and Meta Ads platforms.
• Execute and optimize campaigns for objectives such as lead generation, conversions, traffic, and brand awareness.
• Conduct keyword research, audience targeting, and bid optimization to maximize campaign performance.
• Monitor daily campaign performance and make data-backed adjustments to improve CTR, CPA, ROAS, and conversion rates.
• Create and test ad creatives, copies, and formats in collaboration with design and content teams.
• Analyze campaign data using tools like Google Analytics, Ads Manager, and reporting dashboards.
• Prepare performance reports and share insights, learnings, and recommendations with stakeholders.
• Stay updated with the latest trends, platform updates, and best practices in performance and digital marketing.
• Assist in budget planning, allocation, and tracking to ensure efficient ad spend.
  

Required Skills & Qualifications

• 0-2 years of hands-on experience or internship exposure in Performance Marketing or Digital Marketing.
• Basic to intermediate knowledge of Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Strong understanding of digital marketing fundamentals, funnels, and performance metrics.
• Ability to analyze data and derive actionable insights.
• Familiarity with tools such as Google Analytics, Google Tag Manager, or similar tracking platforms is a plus.
• Strong attention to detail and willingness to experiment and learn.
• Good communication skills and ability to work in a fast-paced environment.
  

What We're Looking For

• A growth-oriented mindset with a passion for paid ads and digital performance.
• Curiosity to test, learn, and optimize continuously.
• Ability to balance creativity with data-driven decision-making