Performance Marketing Manager

Job Title: Performance Marketing Manager Location: Mumbai (On-site) Experience Required: 3–6 years Reports To: Head of Marketing / E-commerce Head Industry: Consumer Electronics | D2C | Lifestyle Tech Company Website: https://unixindia.in About Unix India Unix India is one of India’s leading consumer electronics and lifestyle gadget brands. With a wide portfolio including TWS earbuds, neckbands, speakers, power banks, smartwatches, and mobile accessories, we aim to enhance everyday living with innovation, durability, and style. As a fast-growing D2C brand, our focus is on expanding our digital reach and increasing our share of voice across online marketplaces and owned platforms. We are now looking for a data-driven Performance Marketing Manager to lead our digital growth, scale ROAS, and drive revenue through intelligent campaign management. Key Responsibilities 1. Paid Advertising & Performance Campaigns · Execute high-converting ad campaigns across Google (Search, Display, Shopping), Meta (Facebook/Instagram), YouTube, Amazon Advertising, and Flipkart Ads. · Manage end-to-end campaign lifecycle — planning, targeting, creative briefing, budget allocation, bid strategies, execution, and real-time optimization. · Drive performance goals like ROAS, conversions, CAC, CTR, and retention. · Closely monitor ad spend vs. sales and manage campaign performance down to SKU level. 2. D2C Growth (Website) · Own performance strategy for unixindia.in, including traffic acquisition, funnel optimization, retargeting, and first-party data usage. 4. Analytics, Reporting & Budgeting · Build comprehensive dashboards using GA4, Shopify Analytics, Meta Insights, and other tools to track and report campaign performance daily, weekly, and monthly. · Forecast spends, estimate returns, and adjust strategies based on seasonality, product focus, and inventory. · Perform cohort analysis, user journey audits, and channel attribution studies. 5. Creative & Communication Inputs · Develop campaign briefs for designers and video teams based on ad performance and product USPs. · Identify top-performing hooks, formats (carousel vs. reel vs. banner), and optimize based on engagement metrics. 6. Growth Experiments & Innovation · Run A/B tests for copy, creatives, audience segments, geographies, and platforms. · Explore new platforms like Quora, LinkedIn Ads, influencer boost campaigns, and performance-based affiliate networks. Qualifications & Skills Must-Have: · Bachelor's/Master’s degree in Marketing, Communications, or a related field. · 3–6 years of performance marketing experience in D2C, e-commerce, or a fast-paced consumer brand. · Strong hands-on experience in Meta Ads, Google Ads, Amazon Ads, Flipkart PLA, and retargeting platforms (Criteo, Taboola, etc.). · Familiarity with Shopify, GA4, GTM, Facebook Pixel, and remarketing workflows. · Understanding of CAC, LTV, ROAS, retention, customer funnel, and attribution models. Good-to-Have: · Experience scaling a Shopify store or managing festive / BBD sale campaigns. · Worked in a mobile accessories, electronics, or consumer tech brand. · Exposure to email marketing tools like Klaviyo, Mailchimp, or MoEngage. · Familiarity with affiliate/influencer performance networks. Soft Skills · Growth mindset with a “numbers-first” approach. · Excellent communication and collaboration skills. · Ability to manage cross-functional coordination under tight deadlines. · Highly analytical with strong Excel/Google Sheets knowledge. Why Join Unix India? · Be part of a digital-first, youth-focused brand reshaping smart gadgets in India. · Drive direct impact on business growth through your campaigns. · Fast-paced, startup-like environment with high ownership and flat hierarchy. · Competitive salary, performance-based bonuses, and learning opportunities. Show more Show less