Job
Description
Role Overview As a Marketing Strategist , you will lead the development and execution of integrated marketing strategies to drive user acquisition, engagement, retention, and brand loyalty. You will work cross-functionally with CRM, social media, performance marketing, content, analytics, and product teams to ensure every user touchpoint is cohesive, impactful, and data-driven. This is a high-ownership role ideal for someone who thrives in fast-paced, growth-oriented environments and has a sharp eye for insight-led execution. Key Roles And Responsibilities Develop and own full-funnel marketing strategies across organic and paid channels, including awareness, acquisition, activation, and retention campaigns. Lead lifecycle CRM initiatives, including push notifications, in-app messaging, and email marketing, to boost user engagement and reduce churn. Oversee social media strategy for Nepal and other target markets, ensuring content is localized, relevant, and aligned with the brand’s voice. Collaborate with the performance marketing team to align CRM, social, and promotional campaigns with paid ad funnels and business goals. Analyze campaign performance and user behavior data to optimize journeys and improve conversion and retention rates. Conduct market and audience research to uncover insights, test hypotheses, and refine campaign direction. Coordinate with the content, design, and product teams to craft compelling user experiences across digital touchpoints. Stay updated with CRM tools, personalization trends, and regional marketing innovations to improve strategic effectiveness. What We Are Looking For 3–6 years of experience in marketing strategy, CRM, or growth marketing roles — ideally in SaaS, digital product, or mobile-first environments. Proven ability to drive measurable results across the marketing funnel, from acquisition to retention. Strong understanding of segmentation, personalization, and marketing automation tools. Experience leading or collaborating on regional social media strategy and content development. Proficient in data analysis and marketing analytics tools. Excellent cross-functional communication and project management skills. A mix of creative thinking and data-driven decision-making. Experience in South Asian or emerging markets is a plus. What We Offer A mission-driven company shaping the future of small business digitization in Nepal High-ownership role with visibility across product, marketing, and leadership teams A collaborative and fast-moving work culture that values experimentation and learning Opportunities to work on impactful campaigns and scale them across regions Competitive compensation and flexible working environment Show more Show less
