Marketing Strategist

Job Description

Who are we? Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group. The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8% Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions. About The Role We’re looking for a versatile data-driven Marketing Strategist to join the Office of the Head of Marketing. This is a high-impact, cross-functional role for someone who thrives at the intersection of strategy, operations, and execution. What You’ll Do Partner with the Head of Marketing to drive strategic initiatives cutting across data, tools and process Analyze and optimize marketing performance across channels using key SaaS marketing metrics (CAC, LTV, pipeline velocity, etc.) Execute programs when needed Lead marketing projects—build and scale processes, implement automation, and enhance funnel visibility Drive adoption of marketing tech tools and AI-enabled automation workflows Identify gaps, experiment quickly, and scale what works across the org Drive cross-functional support across GTM teams to align marketing data with broader GTM goals What You Bring 7+ years of marketing experience in B2B SaaS Strong understanding of SaaS GTM fundamentals and metrics Hands-on experience with marketing ops or performance marketing Proficiency with martech tools (Salesforce, attribution platforms, paid marketing channels etc.) Experience using AI tools to improve marketing efficiency and personalization Ability to connect dots across strategy, data, tools, and execution Ambition to grow into a future leadership role in a core marketing function LI: #Onsite #WorkType: #Onsite Note : We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month. In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly. Perks & Benefits (India) Flexible Paid Time Off Uncapped Incentives and Bonus plans Competitive equity plans Best-in class medical Insurance coverages. Education Sponsorship Free Lunch & Dinner Buffet Doorstep Cab Drop Facility Internal Job Transfer & global mobility programs Scope to represent Whatfix at global events. We also provide an opportunity for many employees (especially those in GTM teams) to travel to meet our global customers & prospects in-person. Show more Show less