Marketing Operations Specialist

Job Description

About The Role We're looking for a detail-oriented and analytical Marketing Operations Specialist to join our growing marketing team. You’ll play a critical role in optimizing and scaling our marketing systems, automations, and processes to drive leads, improve conversion, and support cross-functional collaboration. Key Responsibilities Manage and optimize marketing automation platforms (e.g., HubSpot, MoEngage, etc.) Set up, test, and monitor campaigns across email, SMS, push notifications, and other channels Collaborate with content, performance, and admissions teams to streamline lead handovers and nurturing journeys Maintain marketing data hygiene across CRM and campaign tools Track, report, and analyze campaign performance, suggesting process and tooling improvements Ensure smooth execution of webinars, events, and digital campaigns from a back-end ops standpoint Help create dashboards, campaign trackers, and process documentation Requirements 1–2 years of experience in a marketing operations, campaign management, or CRM-focused role Hands-on experience with marketing automation tools (like HubSpot, Salesforce, MoEngage, WebEngage, or similar) Strong understanding of email/SMS marketing, lead scoring, and campaign workflows Proficient in Excel/Google Sheets and basic analytics Detail-oriented with strong organizational and communication skills Ability to thrive in a fast-paced, collaborative startup environment Good To Have Experience in an edtech or consumer tech environment Familiarity with Zapier, Google Tag Manager, or similar integration tools Basic knowledge of HTML/CSS for email templates Understanding of funnel metrics and performance marketing Why Join Masai? Work at the forefront of India’s education and skilling revolution Be part of a mission-driven, impact-first team Fast-paced growth, steep learning curve, and real ownership A culture that values transparency, innovation, and resilience Skills: email,email marketing,campaign management,excel,basic,google sheets,campaigns,sms marketing,campaign workflows,analytics,hubspot,operations,marketing operations,crm,marketing automation,automation,google,lead scoring Show more Show less