Marketing Operations Specialist

As a Marketing Operations Specialist at Astra Security, you will play a crucial role in maintaining a structured, data-driven marketing engine that aligns with revenue goals. Your responsibilities will include owning HubSpot workflows, integrations, and lead scoring to ensure smooth collaboration between marketing and sales. You will also manage data quality, attribution tracking, and compliance across systems, while building reports and forecasts that guide decision-making at the leadership level. - Build and maintain workflow automations in HubSpot - Implement lead scoring models, enrich MQLs, and support sales team efficiency - Manage lead handoffs, routing, and sales team requests related to HubSpot and connected tools - Use AI to automate tasks, reporting, and workflows - Set up and manage integrations between CRM and other marketing and sales tools - Audit marketing tools to identify unused platforms and manage team access - Evaluate, onboard, and manage vendor relationships for marketing technology - Ensure CRM data quality through deduplication, enrichment, and standards enforcement - Fix and streamline lead attribution for accurate tracking across channels - Manage marketing data and tracking compliance with privacy and consent laws - Work with analytics and tracking platforms to ensure email deliverability and campaign QA - Create MIS reports for monthly and quarterly reviews across segments and geographies - Build predictive reports and forecasts supporting planning cycles with leadership - Partner with sales/revops teams to align on lead definitions and pipeline planning - Define and manage project intake processes, service levels, approvals, and backlog - Ensure ClickUp boards and sprints are properly structured and tracked - Train the marketing team on tools, workflows, and processes for best practices adoption - Collaborate with sales and leadership for smooth cross-functional execution Qualifications required: - 2-4 years of experience in marketing operations, revenue operations, or marketing program management - Hands-on expertise with HubSpot or similar CRM/marketing automation platforms - Strong understanding of lead attribution, CRM data management, and enrichment practices - Familiarity with marketing analytics tools such as Google Analytics, BI platforms, GTM Tag Manager, and UTM/pixel tracking - Ability to build reports and dashboards for pipeline metrics and revenue forecasting - Experience with project management tools and sprint planning - Knowledge of data privacy, consent, and compliance requirements for marketing tracking - Strong organizational and stakeholder management skills - Analytical mindset with proficiency in Excel/Google Sheets - Comfortable working in a hybrid setup in Chennai office 3 days a week Astra offers you the opportunity to work at the intersection of cybersecurity and SaaS growth. You will be part of a collaborative team with big goals where your work directly shapes Astra's growth engine. Additionally, you will have hybrid flexibility with an energetic Chennai hub, competitive compensation, benefits, and growth opportunities in a fast-scaling company, along with health insurance for you and your loved ones.,