Marketing Manager

Job Title

Marketing Manager (Hands-On Execution | B2B SaaS – Higher Education)

Location

Pune (In-Office Only)

⚠️ This is a strictly in-office role. Remote or hybrid candidates will not be considered.

Salary Range

Fixed + Incentives

Fixed - Around 4LPA to 6LPA

Incentives around Rs. 1L - 2L

Experience

2–3 years

(Agency experience preferred)

About Studium

India’s fastest-growing higher education accreditation management companies

50–60 higher education institutions across India

in-house marketing and lead generation engine

Role Overview

hands-on, execution-first marketing role

We are looking for someone who:

• Can

  design, execute, and optimize marketing campaigns independently

• Is comfortable working directly with tools, platforms, data, and leads
• Understands

  B2B SaaS marketing

  , especially in the

  higher education ecosystem

• Takes ownership of

  lead generation and inside sales coordination

If you enjoy doing the work, experimenting, tracking results, and owning outcomes, this role is for you.

Key Responsibilities1. Email Marketing & Marketing Automation (Critical Responsibility)

• Independently create and execute

  email marketing campaigns

• Design and manage:
• Email flows
• Drip campaigns
• Nurture sequences
• Cold and warm outreach workflows
• Strong understanding of:
• Marketing funnels
• Segmentation and personalization
• Deliverability, open rates, CTRs, and conversions
• Ability to configure, manage, and optimize email workflows end-to-end

2. Lead Generation & Inside Sales Execution (High Ownership)

• Own

  lead generation targets

  through:
• Email marketing
• LinkedIn outreach
• Website inbound campaigns
• Manage the

  entire inside sales flow

  , including:
• First contact with leads
• Lead qualification
• Scheduling demos with the team
• Follow-ups and reminders
• Proposal sharing and coordination
• Maintain proper lead tracking and communication discipline

This role directly contributes to revenue and growth — lead quality and follow-through matter.3. SEO & Organic Growth

• Hands-on expertise in:
• On-page SEO
• Off-page SEO
• Keyword research and SEO strategy
• Plan and execute long-term SEO roadmap aligned with B2B SaaS growth
• Work with tools like:
• Google Search Console
• Keyword research tools
• SEO audit tools
• Coordinate SEO strategy with website and content updates

4. Website Management (Framer)

• Hands-on experience with

  Framer

• Ability to:
• Update website content
• Create and manage landing pages
• Make basic structural and content changes
• Work independently without agency dependency for day-to-day website needs

5. Social Media & Community Management

• Manage and grow:

• LinkedIn

  (primary platform)
• Instagram
• WhatsApp (broadcasts, campaign communication)
• Create and execute:
• Monthly social media calendars
• Campaign-driven posts
• Thought leadership and brand-building content
• Clear understanding of

  B2B vs B2C content strategy

6. Creative Execution (Design & Video)

• Hands-on with

  Canva

  for:
• Social media creatives
• Carousels and announcements
• Basic video editing skills for:
• Short videos
• Reels
• Simple edits for LinkedIn and Instagram

(Advanced editing is not required — execution speed and clarity matter more.)

7. Analytics, Tracking & Performance

• Strong working knowledge of:
• Google Analytics
• Google Tag Manager
• Google Search Console
• Ability to:
• Track campaign performance
• Analyze lead sources and funnels
• Optimize based on data and insights
• Comfortable experimenting with new and relevant B2B marketing tools

8. B2B Higher Education Marketing Understanding

• Understanding of

  how marketing works in the B2B higher education ecosystem

• Ability to communicate with decision-makers such as:
• Directors
• Deans
• IQAC heads
• Academic leadership teams
• Translate institutional pain points into clear, effective marketing communication

Preferred Background

• 2–3 years of hands-on marketing experience

• Agency background preferred

  , as it brings exposure to:
• Campaign execution
• Multi-channel marketing
• Structured workflows
• Experience in B2B SaaS, education, or enterprise products is a strong plus

What This Role Is NOT

• ❌ Not a people management role
• ❌ Not an agency coordination role
• ❌ Not a pure branding or content-only role
• ❌ Not a strategy-only role

Why This Role Matters

• You will help scale Studium from

  60 to 250 institutions

• You will build a

  strong in-house marketing and lead engine

• Your work will directly influence growth, pipeline, and revenue
• You will work closely with founders and leadership
• High ownership, high learning, high visibility role