Marketing Manager

Location: Gurgaon

Experience: 4–6 Years

Industry: Finance and Accounts B2B and B2C

What We’re Looking For We’re on the hunt for a dynamic Marketing Manager who thrives at the intersection of creativity and performance. This individual will lead our marketing efforts to drive visibility, brand leadership, and business growth through integrated, high-impact strategies. The ideal candidate will bring a strong background in B2B and B2C marketing—preferably in the finance and accounts sector—paired with a deep understanding of digital channels, content marketing, and demand generation.

Key Responsibilities

• Growth Marketing & Campaigns • Design and execute multi-channel marketing campaigns to drive qualified leads and revenue pipeline. • Own funnel performance, lead nurturing, and marketing ROI.
• Social Media & Content Strategy
• Manage content planning and execution with a focus on LinkedIn. Grow our social presence organically and boost engagement with compelling narratives.
• Branding & Industry Recognition • Enhance brand visibility through PR initiatives, award nominations, and strategic partnerships. • Maintain a consistent and impactful brand voice across all touchpoints.
• SEO & Website Management • Oversee website content and SEO to improve traffic and discoverability. • Partner with designers/developers to optimize UX and landing page performance.
• Lead Funnel Management • Build and manage lead capture systems and gated content strategies. • Ensure seamless CRM integration for tracking and nurturing leads.
• Event Marketing • Lead strategy and execution for webinars, conferences, and thought leadership events. • Leverage events for brand visibility and lead generation. Market Positioning & Messaging • Craft compelling narratives aligned with business priorities and market trends. • Position the brand as a leader in the finance & accounts space.
• Analytics & Insights • Track and report on campaign performance, social metrics, and SEO health. • Derive actionable insights to refine strategy and drive outcomes.

Must-Have Qualifications -

• 4–6 years of experience in B2B marketing; finance and accounts sector preferred.
• Proven expertise in growth marketing, lead generation, and content-led campaigns.
• Demonstrated success in social media growth, especially LinkedIn, and brand development.
• Proficiency with SEO tools, Google Analytics, and reporting dashboards.
• Strong communication, storytelling, and creative brief development skills. Core Skills
• Growth Marketing
• Performance Campaigns
• Social Media Strategy
• Content Marketing
• Lead Generation
• SEO Optimization
• Google Analytics
• Brand Building
• Award Submissions
• Campaign Reporting
• B2B Marketing

Job Types: Full-time, Permanent

Pay: ₹267,843.44 - ₹843,273.51 per year