Marketing Lead

Shipway by Unicommerce is a logistics platform that reduces shipping costs through courier aggregation and automation. Its key solutions include smart courier allocation, order tracking, and return automation.

Serving more than 12k online brands, Shipway is well on its way to become the most sought-after growth engine that D2C brands require today.

Weblink: www.shipway.com

Role: Marketing Lead (Senior Manager / Associate Director)

: Shipway Technology Private Limited

Director – Marketing (Unicommerce & Shipway)

: Gurgaon

Job Overview

We are seeking a dynamic and strategic Marketing Lead to spearhead our marketing efforts, drive demand generation, and build a strong brand presence in the SaaS ecosystem. The role requires a blend of strategic thinking, hands-on execution, and data-driven decision-making to accelerate growth.

Key Responsibilities

1. Marketing Strategy & Leadership

• Define and execute integrated marketing strategies aligned with business goals.
• Own the overall marketing KPI dashboard including MQLs, SQLs, Shipments, campaign ROI, and brand metrics.
• Partner with sales, product, and customer success teams to ensure marketing alignment across the funnel.

2. Demand Generation & Performance Marketing

• Lead demand generation through digital channels (Meta, Google, LinkedIn, programmatic, SEO/SEM).
• Optimize CAC, CPL, and MQL-to-SQL conversion ratios.
• Drive data-backed experimentation for campaigns to maximize ROI.

3. Brand & Content Marketing

• Strengthen Shipway’s brand positioning in the ecommerce and logistics ecosystem.
• Oversee content marketing (blogs, whitepapers, case studies, videos, podcasts, social media).
• Lead PR, events, and thought-leadership initiatives to build brand equity.

4. Product Marketing

• Define messaging and positioning for key product features (AI-based fraud detection, COD verification, NDR automation, etc.).
• Enable sales through playbooks, collaterals, competitive analysis, and customer success stories.

5. Marketing Analytics & Reporting

• Set up performance dashboards for all marketing initiatives.
• Regularly track and report KPIs to leadership, ensuring accountability and data-driven decisions.
• Continuously improve measurement frameworks across campaigns and channels.

6. Team Leadership & Development

• Manage and mentor a team of marketers across performance, content, design, and events.
• Build cross-functional collaboration with external partners, agencies, and influencers.
• Foster a culture of creativity, ownership, and performance within the marketing team.

Key KPIs to Own

• Lead Generation & Pipeline Contribution:

  MQLs, SQLs, and marketing-sourced shipments.

• Cost Efficiency:

  CAC, CPL, and ROI across campaigns.

• Brand Metrics:

  Share of voice, media coverage, social media reach & engagement.

• Product Adoption:

  Customer engagement with new features and campaigns.

• Team Performance:

  Execution quality, timeliness, and innovation in marketing activities.

Qualifications & Skills

• 6–12 years of experience in B2B SaaS, ecommerce, or logistics-tech marketing.
• Proven track record in leading marketing strategy and delivering measurable KPIs.
• Strong expertise in demand generation, digital marketing, and product marketing.
• Excellent leadership, team management, and stakeholder collaboration skills.
• Data-driven mindset with proficiency in marketing analytics tools (HubSpot, Google Analytics, SEMrush, etc.)
• Strong communication skills and ability to craft compelling narratives.