Marketing Lead

Neovatic Technologies

8 years

0 Lacs

delhi india

Posted:1 day ago| Platform:

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Skills Required

marketing saas strategies drive pipeline support content analyze analytics positioning messaging technology automation crm data communication management leadership

Work Mode

On-site

Job Type

Full Time

Job Description

Experience:

Employment Type:

Location: Open To Discuss

Marketing Lead

Key Responsibilities

Lead and execute
end-to-end B2B marketing strategies
aligned with business and revenue goals
Drive
go-to-market (GTM)
strategies for SaaS products and enterprise solutions
Collaborate closely with
Enterprise Sales teams
to support demand generation, lead nurturing, and deal acceleration
Own and scale
Partner Marketing programs
including co-marketing initiatives, joint campaigns, and alliance-driven growth
Develop and manage
demand generation campaigns
across digital, content, events, webinars, and ABM channels
Analyze campaign performance, pipeline contribution, CAC, and ROI using marketing analytics tools
Build strong brand positioning and messaging tailored for enterprise customers and partners
Manage marketing budgets, vendors, and external agencies
Lead and mentor marketing team members and ensure cross-functional alignment

Required Skills & Qualifications

8+ years of experience in
B2B Marketing
, preferably in
SaaS / Technology / Enterprise solutions
Proven experience working closely with
Enterprise Sales teams
Strong background in
Partner / Channel Marketing
Hands-on experience with
Demand Generation, ABM, Lead Lifecycle Management
Expertise in
digital marketing platforms
, marketing automation, and CRM tools
Strong analytical mindset with ability to translate data into actionable insights
Excellent communication, stakeholder management, and leadership skills

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