Posted:4 days ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

About Us

THW - The Healthy World | Healthier Choices for Everyone


At THW - The Healthy World, we believe that healthy, pure, and sustainable food should be accessible to all. Our farm-to-fork approach ensures that you get fresh organic fruits, vegetables, dairy, bakery products, country eggs, fresh juices, and wholesome groceries and essentials, delivered reasonably and with great value.


Location: Viman Nagar, Pune

Department: Marketing

Employment Type: Full-Time


Job Summary:

organic food


Key Responsibilities:


Personally drive and review:

  • Meta & Google Ads
  • WhatsApp and CRM-led campaigns
  • App / website funnels and landing pages
  • Ensure low CAC, strong conversion, and repeat orders
  • Coordinate closely with ops, sales, and customer support


Streamline and optimize existing tools:

  • Ad platforms
  • CRM / WhatsApp tools
  • Analytics dashboards
  • Set clear SOPs, workflows, and reporting structures
  • Ensure marketing is process-driven, not person-dependent


Track and analyze:

  • CAC, LTV, ROAS
  • Retention, churn, repeat rate
  • Channel-wise performance
  • Build simple, actionable dashboards
  • Take decisions based on data, not assumptions


Brand & Content Direction:

  • Translate THW’s USPs into clear, honest messaging
  • Ensure brand communication builds long-term trust
  • Work with internal and external teams on content quality


Manage:

  • In-house designer
  • Interns and freelancers
  • Build accountability, clarity, and learning culture
  • Scale the team only after results justify it


Support the founder during fundraising by:

  • Providing clear traction data
  • Improving marketing narratives and metrics
  • Helping build investor confidence through execution


Qualifications & Requirements:

Experience:

  • 4-8 Years of experience
  • Strong communication and interpersonal skills.
  • Hands-on experience with digital tools like Zoho, Canva, Meta Business Suite, or similar platforms.


Skills & Competencies:

  • Comfortable with ambiguity
  • Strong skills in analytics, reporting, and decision-making.
  • Enthusiastic about health, wellness, and sustainable living.
  • Creative thinker with a data-driven approach.
  • Excellent communication and multitasking abilities.
  • Self-motivated and detail-oriented


What you’ll Gain:

  • Sensible fixed salary (aligned to current stage)
  • ESOPs linked to milestones
  • High growth opportunity post-fundraise


To Apply, send your CV on talent@thwindia.com or visit www.thwindia.com

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