Marketing Automation Specialist ( HubSpot )

Job Description

Job Title: Marketing Automation Specialist (HubSpot Expert) Location: Mohali, Punjab (Onsite Preferred) Experience: 3–5 Years Department: Marketing Reports To: Head of Marketing / Marketing Director Role Overview We are seeking a HubSpot Marketing Automation Specialist who is not just familiar with automation but passionate about building scalable, insight-driven marketing processes. You will lead our HubSpot strategy to enhance lead nurturing, lifecycle automation, segmentation, campaign tracking, and reporting. This is a hands-on role for someone who can manage the full automation lifecycle—from anonymous visitor to customer win-back—while supporting lead generation, SDR follow-ups, customer onboarding, and event workflows. Key Responsibilities HubSpot Ownership & Administration Own the end-to-end administration of HubSpot Marketing Hub Build and manage workflows, nurture streams, and lifecycle programs Design and maintain smart lists, segments, and contact lifecycle transitions Conduct platform audits to ensure best practices and data integrity Optimize forms, CTAs, and landing pages using HubSpot’s drag-and-drop tools Maintain CRM property logic and automation consistency across marketing and sales Automation Strategy & Execution Create lead scoring models based on engagement, ERP interest, and lifecycle stage Launch and optimize campaign workflows for TOFU, MOFU, and BOFU campaigns Develop trigger-based campaigns for demo bookings, no-show follow-ups, MyAccount sign-ups, and passive MQL re-engagement Manage appointment booking flows and integrated calendar scheduling tools Run retargeting, reactivation, win-back, and partner nurturing sequences Campaign Management & Event Support Coordinate event and webinar campaigns including registration workflows and attendee follow-ups Align campaigns with ERP (Oracle, SAP, Workday) segmentation and pain point-specific messaging Execute pre- and post-event sequences, re-engagement flows, and feedback tracking Reporting, Attribution & Optimization Build campaign dashboards to track MQL creation, SQL conversion, lead source ROI, and content performance Implement UTM tracking structure and campaign naming conventions Deliver weekly and monthly performance reports to the marketing and leadership teams Integration & Compliance Integrate HubSpot with tools like Leadfeeder, Reply.io, Google/LinkedIn Ads, Zoom, and Zapier Set up data retention rules based on lifecycle stage and inactivity windows (e.g., delete irrelevant leads after 30–90 days) Ensure GDPR, CAN-SPAM, and contact consent flagging compliance What You Bring 3–5 years of hands-on experience in HubSpot Marketing Hub (HubSpot CRM knowledge is a bonus) Experience in managing multi-step workflows, scoring models, and contact segmentation Strong analytical skills and comfort with data-backed decision-making Experience in B2B SaaS (preferably HRTech or ERP-integrated platforms) HubSpot certifications (Automation, Reporting, Marketing Software) preferred