Sr. Content Writer/ Strategist/ Brand Builder

Job Description

Key Responsibilities: 1. Content Strategy Development: o Create and execute a complete content strategy aligned with lead generation and brand awareness goals. o Research industry trends, competitor content, and audience needs to drive relevant and engaging content. 2. Content Creation: o Write and develop high-quality content, including blog posts, case studies, white papers, eBooks, infographics, web content, video scripts, and email campaigns. o Produce engaging and informative content that positions RChilli as a thought leader in the HR tech and recruitment space. o Develop content to support product launches, marketing campaigns, and sales enablement. 3. Lead Generation and Content Marketing: o Create content optimized for SEO to drive organic traffic and generate qualified leads. o Collaborate with the SEO team to ensure content is aligned with target keywords and search intent. o Design and implement content distribution plans across relevant channels (website, social media, email, LinkedIn, etc.). 4. Case Studies and White Papers: o Research and create detailed case studies highlighting client success stories and RChilli//'s impact. o Write technical and business-focused white papers that demonstrate product value and address industry pain points. 5. Email and Campaign Content: o Develop compelling email sequences, drip campaigns, and newsletters to nurture leads and drive conversions. o Collaborate with the marketing team to create campaign-specific landing pages and content. 6. Visual Content Collaboration: o Work with the design team to develop infographics, video scripts, and other visual content that complements written content. 7. Thought Leadership and Branding: o Contribute to establishing RChilli//'s brand voice and thought leadership in the industry. o Regularly publish content on LinkedIn and other platforms to enhance brand credibility. 8. Content Performance Analysis: o Monitor and analyze content performance metrics to refine and improve content strategies. o Leverage data insights to create high-performing content that resonates with target audiences. Requirements:  Minimum 4-6 years of experience in content writing, preferably in the SaaS industry.  Proven track record of developing and executing successful content marketing strategies.  Exceptional writing, editing, and proofreading skills with a keen eye for detail.  Strong understanding of SEO, keyword research, and content optimization.  Experience in creating long-form and short-form content.  Ability to work independently and collaboratively in a fast-paced environment.  Excellent research skills and the ability to translate complex concepts into engaging content.  Familiarity with content management systems (HubSpot etc.) and marketing automation tools. Education and Qualifications:  Bachelor//'s degree in English, Journalism, Communications, Marketing, or a related field.  Master//'s degree in Mass Communication, Journalism, or MBA in Marketing is highly preferred.  Additional content marketing, digital marketing, or SEO certifications will be an advantage.