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Marketing Automation Specialist

Marketing Automation Specialist

eClerx

0 years

0 Lacs

India

Posted:1 month ago| Platform:

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Skills Required

marketing automation strategies design optimization salesforce engagement architecture governance enablement drive pardot analysis analyze management metrics data tracking audit compliance regulations accessibility efficiency effectiveness support flow crm marketo hubspot scoring profiling content integration communication segmentation

Work Mode

On-site

Job Type

Full Time

Job Description

Senior Marketing Automation Consultant

Your role will span campaign architecture, automation governance, process optimization, and external team enablement. This is a senior-level consultancy role requiring autonomy, proactivity, and the ability to drive measurable outcomes across global B2B marketing programs.

Key Responsibilities

1.Campaign Execution & Optimization:

Design, guide building, and optimize automated marketing workflows in Pardot, ensuring foundational processes are executed flawlessly

2.Performance Analysis & Continuous Improvement:

Monitor and analyze the lead management process performance metrics to identify opportunities for optimization, errors, data gaps and tracking inconsistencies
Provide actionable insights and recommendations to stakeholders for continuous improvement of marketing automation processes.
Audit and assess ongoing marketing automation programs to uncover optimization opportunities, technical gaps, or compliance risks.

3.Compliance & Best Practices:

Ensure all campaigns comply with global email regulations (e.g., GDPR, CAN-SPAM) and adhere to accessibility standards.
Monitor deliverability, consent management, and data hygiene protocols across campaign builds.

4.Process Improvement & Innovation:

Identify opportunities to streamline workflows, improve operational efficiency, and enhance the overall effectiveness of marketing automation flows.
Work with MarTech to proactively recommend and implement new tools, technologies, and strategies to elevate campaign performance and user experience.
Plan, design, and develop new integrations between Salesforce/Pardot and third-party tools to support seamless data flow and automation

Technical Expertise

Senior-level experience with
Pardot (Salesforce Account Engagement)
and Salesforce CRM is essential; familiarity with other MAPs (e.g., Marketo, HubSpot) is a strong plus.
Proficient in campaign architecture, lead scoring, progressive profiling, dynamic content, and lifecycle automation.
Strong grasp of MarTech ecosystems, data flows, and integration points.

Consultative Mindset

Proven ability to work as a high-trust external partner, balancing strategic input with hands-on delivery.
Strong communication skills and ability to manage cross-functional stakeholder relationships at all levels.

Data-Driven & Analytical:

Experienced in analyzing campaign performance metrics, audience segmentation, and conversion data to optimize campaigns.
Comfortable using data to drive decision-making and provide actionable insights to stakeholders.

Compliance & Innovation:

Knowledgeable in email deliverability, compliance regulations (e.g., GDPR, CAN-SPAM), and accessibility standards.
Passionate about staying ahead of marketing automation trends and driving innovation within the team.

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