Marketing Automation Specialist

PFB the JD for the Marketing Operations/Automation Specialist role:

Experience Required: 2 to 4 years

Location: Mohali (Phase-8B)

Work Timings: 06:00 pm to 03:00 am

Employment Type: Full-time

Role Overview:

Salesforce and HubSpot

Key Responsibilities:

• Manage and maintain marketing automation platforms, specifically Salesforce and HubSpot.
• Set up and monitor automated workflows, nurturing programs, and campaigns to improve lead generation and conversion.
• Collaborate with marketing and sales teams to ensure data consistency and accurate CRM tracking.
• Analyze campaign performance and provide actionable insights to optimize marketing efforts.
• Work closely with the content and digital marketing teams to ensure seamless execution of email campaigns, lead scoring, and customer journey mapping.
• Assist in A/B testing and optimizing email templates, landing pages, and forms.
• Develop and maintain reporting dashboards to track marketing KPIs and campaign performance.
• Ensure data cleanliness, segmentation, and organization within Salesforce and HubSpot.
• Assist in integrating new marketing tools with existing systems for enhanced marketing performance.

Required Skills and Experience:

• 2 to 4 years of hands-on experience with Salesforce and HubSpot.

• Strong understanding of marketing automation concepts and CRM processes.
• Proficient in setting up marketing workflows, lead scoring, and campaign tracking.
• Experience in data analysis, reporting, and creating dashboards to measure marketing success.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Ability to multitask and work in a fast-paced environment.
• Strong problem-solving skills and a keen attention to detail.

Preferred Qualifications:

• Knowledge of marketing analytics tools like Google Analytics, RingLead, or similar platforms.
• Experience in working with other marketing automation platforms (e.g., HubSppot, Marketo, Salesforce) is a plus.
• Familiarity with HTML/CSS for email template customization is desirable.