Job Overview: We are looking for a detail-oriented QA Associate to join our team. The ideal candidate will be responsible for testing web and mobile applications , identifying defects, and ensuring that our products meet high-quality standards before release. This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with developers and product teams . Responsibilities: Assist in the creation and execution of manual test cases to validate application functionality. Develop, maintain, and execute automated test scripts using testing frameworks and tools. Identify, document, and track defects and work with the development team to resolve issues. Conduct functional, regression, smoke testing, analyze test results , and identify and report software defects. Work closely with developers to resolve issues and improve overall product quality. Contribute to the continuous improvement of QA processes and methodologies. Familiarity with at least one automation testing tool (e.g., Selenium, Appium, Cypress, JUnit, TestNG, etc.). Identify, document, and track bugs using JIRA, Bugzilla, or similar tools . Conduct cross-browser and cross-platform testing to ensure compatibility. Verify that new features and bug fixes meet acceptance criteria before release. Perform API testing using tools like Postman (if applicable). Participate in Agile/Scrum meetings, providing feedback on potential risks and improvements. Assist in User Acceptance Testing (UAT) and coordinate with stakeholders for validation. Requirements: Bachelor s degree in Computer Science, Engineering, or related field. Solid understanding of software QA methodologies, tools, and processes. Experience of manual testing techniques and experience with writing test cases. Experience with at least one automation testing tool (e.g., Selenium, Appium, Cypress, JUnit, TestNG, etc.). Basic programming skills in Java, Python, or JavaScript for automation testing. Excellent analytical and problem-solving skills with a keen attention to detail. Strong communication and collaboration abilities.

Position Overview: We are seeking a dynamic and experienced Performance Marketing Executive to lead our marketing efforts in media planning, paid media, and SEO. The ideal candidate will have a proven track record of driving successful performance marketing campaigns, a deep understanding of digital advertising platforms, and a passion for leveraging data to optimize campaign performance. Key Responsibilities: Media Planning: Develop and implement comprehensive media plans to achieve marketing objectives and maximize ROI. Paid Media: Oversee the execution of paid advertising campaigns across various digital channels, including but not limited to Meta, Ecommerce, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic advertising platforms. SEO (Search Engine Optimization): Lead the SEO strategy to improve organic search visibility and drive qualified traffic to our digital properties. Collaborate with cross-functional teams to ensure alignment with content strategies, website optimizations, and technical SEO best practices. Campaign Management: Manage end-to-end campaign execution, including budget allocation, audience targeting, ad creatives, bid management, and performance tracking. Data Analysis and Optimization: Utilize data analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve campaign effectiveness and efficiency. Stakeholder Communication: Partner closely with internal stakeholders, including product marketing, content, design, and sales teams, to align on marketing objectives, priorities, and messaging. Stay Updated: Stay abreast of industry trends, emerging technologies, and best practices in performance marketing to drive innovation and maintain a competitive edge. Qualifications: Bachelors degree in Marketing, Advertising, Business Administration, or related field; MBA or advanced degree preferred. Knowledge in performance marketing, with a focus on media planning, paid media, and SEO. Proven track record of driving measurable results through successful performance marketing campaigns. Deep understanding of digital advertising platforms (e.g., Meta, Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads) and SEO tools (e.g., Google Analytics, SEMrush, Moz). Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent communication and leadership skills, with the ability to effectively collaborate with cross-functional teams and manage stakeholders. Creative thinker with a passion for problem-solving and continuous improvement. Experience in the martech industry or working with martech solutions is a plus.

We are seeking a passionate and results-oriented Marketing Automation specialist to join our dynamic team at Weaddo. In this role, you will be responsible for driving efficiency and effectiveness across our client campaigns by leveraging marketing automation software and tools. You will work closely with various teams, including strategists, account managers, and designers, to develop and implement multi-channel automation strategies that increase lead generation, improve conversions, and boost ROI for our clients. Key Responsibilities: Technology & Implementation: • Research, evaluate, and recommend best-in-class marketing automation solutions based on client needs and industry trends. Some Examples include: Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, MoEngage, Mailchimp, Zoho Campaign, Netcore, Wati. • Manage the implementation and integration of marketing automation software with existing platforms (CRM, CMS, etc.). • Configure and maintain the marketing automation platform for optimal performance, ensuring data accuracy and compliance with regulations. • Train and support internal teams and clients on using the marketing automation platform effectively. Strategy & Execution: • Develop and implement multi-channel marketing automation strategies aligned with client goals and objectives. • Design and automate lead generation and nurturing workflows across various channels, including email, SMS, WhatsApp, on-site messages, and web push notifications. • Create and manage targeted campaigns across these channels, including dynamic personalization and A/B testing. • Integrate marketing automation with other marketing initiatives (social media, content marketing, paid advertising, etc.). • Set up and manage lead scoring and prioritization processes to qualify leads for sales teams. Analysis & Optimization: • Track and analyze campaign performance across all channels using marketing automation data and reports. • Identify opportunities for improvement and optimize campaigns for better results, including click-through rates, conversion rates, and ROI. • Conduct A/B testing and analysis to identify best practices and inform future strategies. • Stay up-to-date with the latest marketing automation trends and technologies. Collaboration & Communication: • Partner with account managers, strategists, and design teams to understand client needs and translate them into actionable automation plans. • Communicate campaign results and insights to clients effectively, both verbally and in reports. • Document processes and best practices for future reference and knowledge sharing within the organization.

Job Summary: We are seeking a passionate and results-oriented Marketing Automation specialist to join our dynamic team at Weaddo. In this role, you will be responsible for driving efficiency and effectiveness across our client campaigns by leveraging marketing automation software and tools. You will work closely with various teams, including strategists, account managers, and designers, to develop and implement multi-channel automation strategies that increase lead generation, improve conversions, and boost ROI for our clients. Key Responsibilities: Technology & Implementation: Research, evaluate, and recommend best-in-class marketing automation solutions based on client needs and industry trends. Some Examples include: Marketo, Salesforce Marketing Cloud, Hubspot, Pardot, ActiveCampaign, MoEngage, Mailchimp, Zoho Campaign, Netcore, Wati. Manage the implementation and integration of marketing automation software with existing platforms (CRM, CMS, etc.). Configure and maintain the marketing automation platform for optimal performance, ensuring data accuracy and compliance with regulations. Train and support internal teams and clients on using the marketing automation platform effectively. Strategy & Execution: Develop and implement multi-channel marketing automation strategies aligned with client goals and objectives. Design and automate lead generation and nurturing workflows across various channels, including email, SMS, WhatsApp, on-site messages, and web push notifications. Create and manage targeted campaigns across these channels, including dynamic personalization and A/B testing. Integrate marketing automation with other marketing initiatives (social media, content marketing, paid advertising, etc.). Set up and manage lead scoring and prioritization processes to qualify leads for sales teams. Analysis & Optimization: Track and analyze campaign performance across all channels using marketing automation data and reports. Identify opportunities for improvement and optimize campaigns for better results, including click-through rates, conversion rates, and ROI. Conduct A/B testing and analysis to identify best practices and inform future strategies. Stay up-to-date with the latest marketing automation trends and technologies. Collaboration & Communication: Partner with account managers, strategists, and design teams to understand client needs and translate them into actionable automation plans. Communicate campaign results and insights to clients effectively, both verbally and in reports. Document processes and best practices for future reference and knowledge sharing within the organization. About Us: WeAddo Who We Are: We do CX transformation that drives demand and engagement using AI & Analytics Were WeAddo, and were in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services thats all about acceleration and engagement, were the team that makes sure your digital presence doesnt just exist it dominates. What We Do: We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, were not just engineers were pioneers of the customer journey. Why We Do It: Its simple: We believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. Its not just about the bottom line; its about building a community around your business. How We Do It: Our approach is hands-on and heads-in. Were on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert? Were on it. Looking for a comprehensive audit and solution integration? Consider it done. Were all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing. What Sets Us Apart: We dont just follow the digital trends we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, were redefining how businesses understand and interact with their customers. Our Supporting Services: Our services are like a Swiss Army knife for your MarTech needs: Tailored Demand Generation blueprints for engagement that sticks. Instant access to expertise that keeps you ahead in the CX game. Audits and integrations that streamline every interaction. Sales and marketing strategies that pivot with precision. Learning algorithms that arent just smart; theyre intuitive. Our Mission Statement: To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience thats not just satisfactory but legendary. Our Vision: Were looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting for the perfect response. Thats the world WeAddo is building one click, one campaign, one satisfied customer at a time. Were WeAddo, where every clients success story is our own. Lets make digital marketing do more than talk; lets make it perform.

Job Summary: We are seeking an experienced and proactive Senior Full Stack Developer with deep expertise in Node.js, Next.js, PHP, and React.js. The ideal candidate will drive architectural decisions, ensure optimal application performance, lead development teams, manage client relationships, and oversee the full lifecycle of technical projects. Key Responsibilities: Lead technical planning and architecture design to ensure robust, scalable, and maintainable solutions. Oversee the entire development lifecycle, including requirement analysis, design, coding, testing, deployment, and maintenance. Conduct comprehensive code reviews to maintain code quality, consistency, and adherence to coding standards. Manage task distribution, prioritize work, and ensure timely completion of projects within defined timelines. Communicate effectively with stakeholders to align technical strategy with business goals. Provide mentorship and guidance to junior team members to enhance their technical skills and professional growth. Identify technical risks, develop mitigation strategies, and ensure smooth implementation of solutions. Continuously monitor and improve team processes and practices to enhance productivity and efficiency. Facilitate collaboration across cross-functional teams to ensure seamless integration between backend, frontend, DevOps, and other technology domains. Job Requirements: Minimum 8 years of professional software development experience. Proven experience in team leadership roles, preferably as a technical lead. Demonstrated expertise in Node.js, Next.js, PHP, and React.js. Strong understanding of backend architecture principles, RESTful API design, microservices, and database management systems. Experience with version control systems (e.g., Git), continuous integration/continuous deployment (CI/CD) practices, and agile methodologies. Ability to identify technical debt and propose strategies for remediation About Us: WeAddo Who We Are: We do CX transformation that drives demand and engagement using AI & Analytics Were WeAddo, and were in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services thats all about acceleration and engagement, were the team that makes sure your digital presence doesnt just exist it dominates. What We Do: We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, were not just engineers were pioneers of the customer journey. Why We Do It: Its simple: we believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. Its not just about the bottom line; its about building a community around your business. How We Do It: Our approach is hands-on and heads-in. Were on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert? Were on it. Looking for a comprehensive audit and solution integration? Consider it done. Were all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing. What Sets Us Apart: We dont just follow the digital trends we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, were redefining how businesses understand and interact with their customers. Our Supporting Services: Our services are like a Swiss Army knife for your MarTech needs: Tailored Demand Generation blueprints for engagement that sticks. Instant access to expertise that keeps you ahead in the CX game. Audits and integrations that streamline every interaction. Sales and marketing strategies that pivot with precision. Learning algorithms that arent just smart; theyre intuitive. Our Mission Statement: To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience thats not just satisfactory but legendary. Our Vision: Were looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting with the perfect response. Thats the world WeAddo is building one click, one campaign, one satisfied customer at a time. Were WeAddo, where every clients success story is our own. Lets make digital marketing do more than just talk; lets make it perform.

Job Summary: We are seeking an experienced Content Manager to lead our content initiatives across a diverse portfolio of clients. The ideal candidate will have a strong background in content writing, editing, proofreading, and quality control, coupled with a deep understanding of SEO best practices. This role requires managing a team of content creators, ensuring the delivery of high-quality, engaging, and SEO-optimized and website - optimised content that aligns with client objectives. Key Responsibilities: Content Strategy & Planning: o Develop and implement comprehensive content strategies tailored to each clients goals and target audience. o Create and manage editorial calendars to ensure timely delivery of content across various platforms. Content Creation & Management: o Oversee the creation, editing, and proofreading of content to maintain high quality and consistency. o Ensure all content aligns with client brand guidelines and tone of voice. o Collaborate with internal teams and clients to gather information and insights for content development. SEO Optimization: o Implement SEO best practices to enhance content visibility and search engine rankings. o Conduct keyword research and integrate relevant keywords into content. Quality Control: o Establish and enforce content quality standards and guidelines. o Review and approve content to ensure accuracy, clarity, and engagement. o Provide constructive feedback to content creators to foster continuous improvement. Team Leadership: o Lead and mentor a team of content writers and editors, fostering a collaborative and productive environment. o Assign tasks, set deadlines, and monitor team performance. Client Collaboration: o Serve as the primary point of contact for clients regarding content-related matters. o Present content strategies and performance reports to clients. o Incorporate client feedback into content development processes. Requirements: Bachelor s degree in English, Journalism, Marketing, Communications, or a related field. Minimum of 6 years of experience in content writing, editing, and management, preferably within an agency environment. Proven experience in SEO writing and implementing SEO strategies. Strong proficiency in content management systems (e.g., WordPress, Drupal). Excellent writing, editing, and proofreading skills with a keen eye for detail. Ability to manage multiple projects and meet tight deadlines. Strong leadership and team management skills. Excellent communication and client-facing skills. What We Offer: Competitive salary and benefits package. Opportunity to work with a diverse range of clients and industries. Professional development and growth opportunities. Collaborative and dynamic work environment. Flexible working hours and remote work options

Job Overview: We are seeking a dynamic and creative Social Media Coordinator to manage and elevate the social media presence for our clients. The ideal candidate will be responsible for creating engaging content, managing social media channels, staying up-to-date with the latest trends, and occasionally working on-site with clients to better understand their needs and goals. Key Responsibilities: Content Creation: Develop, curate, and manage high-quality content across all social media platforms, including images, videos, and written posts that align with the client's brand voice and strategy. Social Media Management: Oversee all social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages in a timely manner. Trend Analysis: Stay updated with the latest social media trends, tools, and best practices to ensure that our clients social media strategies are cutting-edge and effective. Client Collaboration: Work closely with clients to understand their needs and goals, creating customized social media strategies that drive engagement and achieve business objectives. This may include working on-site with clients as needed. Performance Monitoring: Analyze and report on social media performance metrics to provide insights and recommendations for improvement . Community Engagement: Foster strong community relationships by actively engaging with followers and influencers, and participating in relevant conversations. Campaign Execution: Assist in the planning and execution of social media campaigns, including paid advertising and influencer collaborations . Brand Consistency: Ensure that all content is consistent with the client’s brand guidelines and messaging. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Proven experience as a Social Media Coordinator or similar role. Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and emerging channels. Excellent written and verbal communication skills. Creative mindset with the ability to generate innovative content ideas. Proficiency in social media management tools (e.g., Hootsuite, Buffer). Basic graphic design skills are a plus (e.g., Canva, Adobe Creative Suite). Ability to work independently and collaboratively in a fast-paced environment. Willingness to work on-site with clients as needed. About Us: WeAddo Who We Are: We do CX transformation that drives demand and engagement using AI & Analytics We're WeAddo, and we're in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services that's all about acceleration and engagement, we're the team that makes sure your digital presence doesn't just exist — it dominates. What We Do: We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, we're not just engineers — we're pioneers of the customer journey Why We Do It: It's simple: we believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. It's not just about the bottom line; it's about building a community around your business. How We Do It: Our approach is hands-on and heads-in. We're on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert? We're on it. Looking for a comprehensive audit and solution integration? Consider it done. We're all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing. What Sets Us Apart: We don't just follow the digital trends — we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, we're redefining how businesses understand and interact with their customers. Our Supporting Services: Our services are like a Swiss Army knife for your MarTech needs: Tailored Demand Generation blueprints for engagement that sticks. Instant access to expertise that keeps you ahead in the CX game. Audits and integrations that streamline every interaction. Sales and marketing strategies that pivot with precision. Learning algorithms that aren't just smart; they're intuitive. Our Mission Statement: To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience that's not just satisfactory but legendary. Our Vision: We're looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting with the perfect response. That's the world WeAddo is building — one click, one campaign, one satisfied customer at a time. We're WeAddo, where every client's success story is our own. Let's make digital marketing do more than just talk; let's make it perform.

Job Overview We are looking for a dynamic and innovative Full Stack Data Scientist with 45 years of experience who excels in end-to-end data science solutions. The ideal candidate is a tech-savvy professional passionate about leveraging data to solve complex problems, develop predictive models, and drive business impact in the MarTech domain. Key Responsibilities 1. Data Engineering & Preprocessing Collect, clean, and preprocess structured and unstructured data from various sources. Perform advanced feature engineering, outlier detection, and data transformation. Collaborate with data engineers to ensure seamless data pipeline development. 2. Machine Learning Model Development Design, train, and validate machine learning models (supervised, unsupervised, deep learning). Optimize models for business KPIs such as accuracy, recall, and precision. Innovate with advanced algorithms tailored to marketing technologies. 3. Full Stack Development Build production-grade APIs for model deployment using frameworks like Flask, FastAPI, or Django. Develop scalable and modular code for data processing and ML integration. 4. Deployment & Operationalization Deploy models on cloud platforms (AWS, Azure, or GCP) using tools like Docker and Kubernetes. Implement continuous monitoring, logging, and retraining strategies for deployed models. 5. Insight Visualization & Communication Create visually compelling dashboards and reports using Tableau, Power BI, or similar tools. Present insights and actionable recommendations to stakeholders effectively. 6. Collaboration & Teamwork Work closely with marketing analysts, product managers, and engineering teams to solve business challenges. Foster a collaborative environment that encourages innovation and shared learning. 7. Continuous Learning & Innovation Stay updated on the latest trends in AI/ML, especially in marketing automation and analytics. Identify new opportunities for leveraging data science in MarTech solutions. Qualifications Educational Background Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, Mathematics, or a related field. Technical Skills Programming Languages: Python (must-have), R, or Julia; familiarity with Java or C++ is a plus. ML Frameworks: TensorFlow, PyTorch, Scikit-learn, or XGBoost. Big Data Tools: Spark, Hadoop, or Kafka. Cloud Platforms: AWS, Azure, or GCP for model deployment and data pipelines. Databases: Expertise in SQL and NoSQL (e.g., MongoDB, Cassandra). Visualization: Mastery of Tableau, Power BI, Plotly, or D3.js. Version Control: Proficiency with Git for collaborative coding. Experience 4–5 years of hands-on experience in data science, machine learning, and software engineering. Proven expertise in deploying machine learning models in production environments. Experience in handling large datasets and implementing big data technologies. Soft Skills Strong problem-solving and analytical thinking. Excellent communication and storytelling skills for technical and non-technical audiences. Ability to work collaboratively in diverse and cross-functional teams. Preferred Qualifications Experience with Natural Language Processing (NLP) and Computer Vision (CV). Familiarity with CI/CD pipelines and DevOps for ML workflows. Exposure to Agile project management methodologies. Role & responsibilities Preferred candidate profile

We are seeking an experienced Node.js Developer intern to join our dynamic development team. As a Node.js Developer, you will play a crucial role in designing, developing, and maintaining our marketing technology applications. Your expertise in Node.js and related technologies will contribute to the scalability, performance, and functionality of our software products. Key Responsibilities: Collaborate with cross-functional teams, including product managers, designers, and other developers, to understand requirements and develop solutions. Design and implement server-side architecture using Node.js, Nest.js and Express.js , ensuring high performance and responsiveness. Develop RESTful APIs and integrate them with frontend elements built by UI/UX designers. Build efficient, reusable, and reliable code following best practices and coding standards. Identify and address performance bottlenecks, troubleshoot issues, and improve application performance. Implement security and data protection measures in the applications. Work on both the front-end and back-end aspects of the applications as needed. Stay updated with emerging technologies and industry trends, and apply them to improve our development process and product offerings. Qualifications and Skills: Bachelors degree in Computer Science, Engineering, or a related field (or equivalent practical experience). Strong knowledge of JavaScript and TypeScript. Knowledge of server-side frameworks such as Nest.js, Express.js. Familiarity with database systems such as MongoDB is mandatory and MySQL, or PostgreSQL is optional or plus Proficient understanding of version control tools, preferably Git. Knowledge of basic front-end technologies (HTML, CSS, React, Angular, etc) and their integration with Node.js applications is plus Understanding of asynchronous programming and its challenges. Ability to write clean, we'll-documented, and reusable code. Strong problem-solving skills and attention to details.