Marketing Automation Specialist

As a Marketing Automation Executive, you will be responsible for managing and optimizing marketing automation processes using CRM tools like Kartra, Go High Level, ActiveCampaign, etc. Your duties will include creating and managing forms, emails, complex automation, surveys, webpages, SMS campaigns, and sales pipelines to effectively convert leads into customers. Join our team to enhance our marketing efforts through advanced automation techniques. Key Responsibilities: - Design and implement forms to capture and collect information from potential leads. - Develop and execute personalized email campaigns and sequences to nurture leads. - Create dynamic automations that perform actions based on various triggers and user behaviors. - Integrate surveys to gather customer feedback and improve lead scoring. - Build and optimize webpages for lead capture and engagement using responsive design techniques. - Set up and manage SMS campaigns for real-time updates and customer engagement. - Develop and maintain sales pipelines to track and optimize the lead conversion process. - Integrate CRM with different tools using API or similar techniques to streamline operations and improve data flow. Qualifications: - Proven experience with CRM tools such as Kartra, Go High Level, and ActiveCampaign. - Strong understanding of marketing automation and lead nurturing strategies. - Ability to create and manage forms, emails, surveys, webpages, and SMS campaigns. - Experience with A/B testing and optimizing email campaigns. - Knowledge of conditional logic in form creation and survey integration with CRM data. - Excellent organizational and time-management skills. - Strong analytical skills and attention to detail. - Effective communication and collaboration skills.,