Digital Marketing Manager US

Job Overview:

Roles & Responsibilities:

1. Strategy Development:

• Design and implement comprehensive digital marketing strategies aligned with the company’s goals.
• Continuously analyze market trends, competitor activities, and customer insights to identify growth opportunities.

1. Campaign Management:

• Oversee the creation and execution of multi-channel campaigns, including social media, email, and content marketing. 
• Ensure campaigns are data-driven and tailored to achieve specific KPIs.

1. Team Leadership:

• Assign tasks received from the Client Relationship Manager to team members.
• Monitor team performance, conduct random quality checks, and ensure work meets the highest standards.
• Identify skill gaps within the team and provide targeted training to enhance their capabilities.

1. Performance Analysis:

• Track and report on key performance indicators (KPIs) to assess campaign effectiveness.
• Use data insights to recommend and implement optimizations for ongoing and future campaigns.

1. Content Creation and Collaboration:

• Work closely with content creators, designers, and developers to produce compelling digital assets, including blog posts, videos, infographics, and website content.
• Ensure all content is consistent with brand messaging and optimized for digital platforms.

1. Website Management:

• Maintain and improve the company’s websites to ensure user-friendliness, technical reliability, and SEO compliance.

1. Automation and CRM:

• Utilize marketing automation software and CRM platforms to drive lead generation, segmentation, and nurturing campaigns.

Requirements:

• Proven experience in digital marketing, with expertise across various channels and strategies.
• Strong analytical skills and the ability to interpret data, generate insights, and make informed decisions.
• Excellent communication and interpersonal skills for effective team collaboration and client engagement.
• Leadership experience, with a track record of motivating and guiding teams to achieve objectives.
• Proficiency in marketing automation tools, CRM platforms, and performance tracking software.
• Self-motivated, proactive, and detail-oriented with a commitment to delivering high-quality work.
• Solid understanding of SEO, social media platforms, email, and content marketing.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Key Performance Indicators (KPIs):

• Lead generation and conversion rates.
• Website traffic and engagement metrics.
• Social media growth and audience interaction.
• Email campaign open rates and click-through rates.
• Team performance and skill development progress.

About the Role: