Role Purpose
Own the
end-to-end execution
of all Stock Transfer Orders (STOs) and replenishments
as per plans issued by the Sourcing team
. Ensure
OTIF execution, scan/ seal discipline, in-transit visibility, rapid reconciliation, and loss/security control
across Distribution Centers (DCs), Fulfillment Centers (FCs), Retail, and Dark Stores.
Scope Clarification (Boundaries & Interfaces)
- In-scope (this role): Execution control from plan handoff → pick/pack → dispatch → in-transit → receiving/GRN → reconciliation → claims & recovery; security & loss prevention during movements; SOP/ SLA governance; dashboards & CAPA.
- Key interfaces: Sourcing (plan intake), DC/FC/Store Ops (execution), Logistics/TMS & 3PL (movement), SLP (security & losses), IT/WMS (systems), Finance (claims/settlement).
What You’ll Deliver (Execution Outcomes)
- Execution OTIF ↑: Achieve > [target]% On-Time In-Full execution for DC↔DC, DC→FC, FC→FC, and daily store replenishments.
- Scan & Seal Compliance: > [target]% milestone scan integrity; [target]% dock seal adherence.
- Aging-in-Transit ↓: Reduce >SLA shipments by [target]%; maintain live exception control.
- Rapid Reconciliation: [target] hours ship→GRN reconciliation TAT; auto-closure where eligible.
- Losses & Security ↓: Lower damage/missing PPM by [target]%; increase recovery ₹ via evidence-backed claims.
- Cost Hygiene: Improve vehicle utilization/ consolidation without compromising service or control.
Key Responsibilities
- 1) Source-Node Execution (Pick/Pack/Dispatch)
- Accept plan handoff from Sourcing; orchestrate picking & packing to specification (FEFO, batch/lot/expiry, MRP/GST).
- Ensure documentation integrity (challan, e-way bill where applicable), carton/lpn mapping, and IWT/GON parity.
- Run dock discipline: staging accuracy, weight & dimension verification, seal application & register, CCTV/pack-video coverage.
- 2) In-Transit Control & Exceptions
- Enforce scan-based milestones (gate-out, arrival, gate-in); monitor route adherence and no-scan gaps in a control-tower view.
- Drive exception war-rooms for diversions, delays, and temperature/handling breaches (where applicable).
- Maintain chain-of-custody and coordinate with Logistics/3PL for recovery actions.
- 3) Destination Receiving & Reconciliation
- Govern gate-in → GRN with short/over/damage protocols, joint discrepancy notes, and evidence capture.
- Close reconciliation within SLA; trigger auto-closure rules where data is complete and risk-checked.
- Publish node-wise variance and CAPA; prevent stranded shipments and in-transit limbo.
- 4) Security & Loss Prevention During Movement
- With SLP, enforce CCTV coverage, seal integrity, tamper-evident checks, and pack-table video standards.
- Build claim packs (timestamps, WMS/HHD logs, scan trails, images, trimmed video, weight/dim proofs) for 3PL disputes.
- Lead incident reporting → investigation → corrective actions; track recovery % and claim aging by lane/vendor.
- 5) Daily Store Replenishments (Retail & Dark Stores)
- Ensure cut-off adherence, staging accuracy, and milk-run/route execution as scheduled by Logistics/TMS.
- Govern back-order substitutions per policy; protect MSL adherence without over-pushing DOH.
- Run compact-site controls for dark stores (minimum CCTV set, opening/closing security checklist, cash-like asset rules).
- 6) Data Hygiene, Compliance & Governance
- Maintain master-data usage correctness (UOM, HSN, shelf-life) impacting execution accuracy.
- Ensure regulatory compliance in documentation and digital trail retention.
- Own SOPs/SLAs, maker–checker, access controls, and versioned change management.
- 7) Dashboards, Reviews & Continuous Improvement
- Build and maintain execution dashboards: OTIF, scan/ seal compliance, aging, reconciliation TAT, variance PPM, recovery ₹, lane scorecards.
- Use A3/5-Whys/Pareto to eliminate repeat execution defects; scale best practices across nodes.
- Partner with IT/Product to strengthen WMS/ERP/TMS signals, alerting, and auto-triggered evidence capture.
Success Metrics (KPIs You Own)
- Execution OTIF % (by flow: DC↔DC, DC→FC, FC→FC; Retail & Dark Store runs).
- Scan Compliance % and Seal Compliance %.
- In-Transit Aging (avg days; % > SLA).
- Reconciliation TAT (ship→GRN) and Auto-closure %.
- Damage/Missing PPM, Discrepancy Closure TAT, Recovery ₹ and Claim Win-Rate %.
- Dock Discipline Score (staging accuracy, weight/dim checks, CCTV/pack-video availability).
- Audit Pass % for execution SOPs and documentation.
Qualifications
Must-Have
- 5–8+ years in multi-node warehouse/transport execution (e-commerce/retail/3PL).
- Hands-on with WMS/ERP (pick/pack/GRN), TMS/telemetry, scan & seal processes, and evidence management.
- Strong analytics: Excel (pivot/lookup/Power Query); BI (Power BI/Tableau/Metabase). SQL is a plus.
- Proven delivery in OTIF improvement, reconciliation, and loss/security controls with 3PLs.
- Excellent cross-functional coordination with Sourcing, Ops, Logistics, SLP, IT, and Finance.
Good-to-Have
- Lean/Six Sigma (GB/BB), 5S, Kaizen.
- Exposure to quick-commerce/dark-store operations and compact-site controls.
- Experience with automation (carton/lpn mapping, auto clip-trimming, alerting).
Ways of Working
- ~60% control-tower analytics & governance; ~40% floor time (docks, bays, receiving) and node audits.
- Operates with zero-tolerance for scan/ seal breaches; champions data-first decisions.
- Runs daily S&OE reviews; escalates chronic lanes/nodes with structured RCA & owners.
What We Offer
- Opportunity to industrialize execution excellence across a national omnichannel network.
- High-impact role improving service, control, and recovery simultaneously.
- Competitive compensation with performance-linked incentives and growth into Network Ops Leadership.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
