Manager Marketing And Communications

Description

Manager – Marketing & Communications (B2B)

Location: Mumbai (Lower Parel) |

Function: Marketing & Communications | Full-Time

About Yangpoo:

Yangpoo University Partners is India’s most trusted higher-education consulting and partnerships firm. We represent global Ivy League and top-ranked universities, building collaborations that shape the future of management, entrepreneurship, and online education.

Role Overview

We are seeking a dynamic Manager – Marketing & Communications to lead our B2B marketing initiatives. This role requires a strong storyteller and data-driven marketer who can translate our vision into impactful campaigns targeting university leaders, vice chancellors, deans, and decision-makers. You will own Yangpoo’s communications engine—designing ABM campaigns, thought-leadership, PR/media visibility, events, and sales enablement to drive measurable business growth.

Key Responsibilities

• Strategic Campaigns & ABM: Plan and execute account-based marketing campaigns targeting higher-education institutions.
• Brand & Communications: Drive Yangpoo’s positioning through press releases, op-eds, media outreach, and digital channels.
• Content Leadership: Create impactful content—case sheets, whitepapers, executive notes, keynote decks—for both internal and external stakeholders.
• Sales Enablement: Align closely with sales teams to deliver account kits, outreach content, and pipeline-support assets.
• Events & Webinars: Design and manage institutional events, conclaves, and roundtables that engage academic leaders.
• Creative Ownership: Write briefs, manage agencies, and ensure brand consistency across all assets.
• Data & Insights: Monitor performance metrics (CPL, MQL→SQL conversions, ROI), optimize campaigns, and present insights to leadership.

Desired Skills & Experience

• 5–9 years of B2B marketing/communications experience. Preferred sectors include:
• Education & EdTech (Executive Education, Higher Ed Partnerships, Online Learning)
• SaaS & Technology Services (enterprise solutions, CRM/automation platforms, digital transformation)
• Consulting & Professional Services (Big 4, management/strategy consulting, advisory firms)
• Media, Publishing & Knowledge Services (business media, content-driven enterprises, research firms)
• Corporate Training & L&D Solutions (skill development platforms, HR tech, executive training)
• Premium B2B Services (hospitality, financial services, healthcare, or sectors where decision-making is CXO/board level)
• Proven success with account-based marketing and enterprise campaigns.
• Strong PR & media relations skills—press materials, spokesperson prep, and issue management.
• Hands-on with marketing automation & CRM tools (HubSpot, Zoho, LinkedIn Campaign Manager, GA4).
• Experience in event marketing for C-suite/academic forums.
• Excellent communication, storytelling, and cross-functional collaboration skills.

Reporting & Growth

Reports to: CEO / Head – Growth

Growth Path: Opportunity to lead brand & communications for international markets (GCC, India, South Asia) as Yangpoo expands.

What Yangpoo Offers :

At Yangpoo, you’ll work directly with global Ivy League institutions like Harvard Business Publishing, Harvard Business School Online, and Harvard Medical School Online. This role will place you in direct conversations with Vice Chancellors, Deans, and academic leaders—giving you exposure and influence that few roles in the industry can match.

Unlike large organizations where marketing managers operate in silos, here you’ll have direct visibility with the CEO and the chance to own the entire spectrum—brand strategy, PR, thought-leadership content, account-based campaigns, and high-level academic events. As Yangpoo expands into GCC and South Asia, you’ll also gain international leadership opportunities.

In terms of compensation, we are offering a package of ₹10–12.5 LPA (including performance incentives). While this may not compare with the biggest EdTechs in raw numbers, what we can offer is accelerated growth, global brand association, and career-defining visibility. The “Harvard badge” on your profile and the direct impact you’ll create here will position you strongly for the next decade of your career.