Job Purpose
The incumbent will be responsible to collect comparative data and analyze data through various statistical tools and techniques and suggest actionable insights which would guide business decision-making for the CXOs. Should work closely with business teams to create statistical models to predict trends across departments and advise CXOs based on data analytics.
ORGANISATION CHART
Head-SPGManager – Business Analyst
Key Accountabilities
AccountabilitiesKey Performance IndicatorsTo analyze data on Pax profiling, purchase trends, use of Innovative tools to identify correlations across KPIs such as penetration & sales, pricing, Category gaps, Category / Brand Rationalization etc. on all categories viz. Retail, F & B and Services and provide insightsMonthly, Quarterly, Half Yearly & Annual Analysis report to be completed & presented as per timelineAnalyze operational data (passenger flow, aircraft movements, turnaround times, gate utilization, baggage handling, security wait times)Monthly/Quarterly/Annual operational efficiency reports, on-time performance, passenger throughputAnalyze historical operational data (flight movements, passenger volumes, baggage handling, security wait times, retail sales, F&B performance, etc.). Identify trends, patterns, and anomalies to support strategic and operational improvements.Timely delivery of comprehensive analytics reportsBenchmark airport performance against industry standards using historical data. Present findings and recommendations for both Aero and Non-Aero areasQuality and relevance of benchmarking reportsEngage with CXOs to understand their analytical requirements and coordinate with relevant departments (Operations, Commercial, Finance, IT, Security, Passenger Experience) to source and analyze the necessary data.Number of reportsAssist the strategy team in determining, gathering, and analyzing the necessary data sets to support the formulation of the Annual Operating Plan (AOP) and Business PlanTimeliness and completeness of data provided for AOP and Business Plan cyclesProvide actionable analytics and insights to guide strategic planning, resource allocation, and performance tracking for both Aero and Non-Aero operations.Measurable impact of analytics on resource allocation and operational performanceSet up process for authentic data collectionCompletion of report as per timelineAnalytics of Business Performance & Key Drivers by Category, Sub-Category, Nationality, Origin & Destination, Airline, time of the day etc.Penetration, Conversion, ATV, SPP, IPP, Sales per Sq.mtrs, Revenue per sq Mtr
KEY ACCOUNTABILITIES - Additional Details
Analytics of Business Performance on account of specific promotions, initiatives by category, sub-category, brand, SKU, by season, month of the year, Day of the month, Hour of the day, same day in previous yearPenetration, Conversion, ATV, SPP, IPP, Sales per Sq.mtrs, Revenue per sq mtrBenchmark and presenting the best practices followed in other competing airports and provide insights on the innovative practices which can be implemented in GHIALCompletion of report as per timelineBenchmark the data with all competing airport by collating reports from CAPA, etc. and provide data on a larger scale on all parameters like Sales per Sq.mtr, potential cross promotions etc.Completion of report as per timelineDocument the learning’s and prepare a base to set up the strategic initiatives and support in organizing the strategic workshopCompletion of report as per timelineStudy and stabilize the IT applications like app, process for improving the structuring and availability of dataCompletion of report as per timeline
EXTERNAL INTERACTIONS
EXTERNAL cONSULTANTS
INTERNAL INTERACTIONS
Internal Depts
FINANCIAL DIMENSIONS
- No. of Retail Outlets, No of categories, No of transactions, No of customers, No of SKU’s, No of Brands, sales of the business for which data analytics is handled
- Sales Growth on account of Data Analytics
- Airport Operations efficiency (airside, terminal), pax touch-point wise throughput, etc
- No of actionable insights
Other Dimensions
No direct reportees, needs to coordinate with various stakeholders and support SPG team to achieve the desired output on revenue and other parameters mentioned above.
Education Qualifications
- MBA/ PG in Statistics with 7-10 years of experience with at least 2-3 years’ experience in handling similar profile
- Strong Analysis and data interpretation skills.
- Hands-on experience of data analysis tools and techniques (e.g., Advanced Excel, SQL, Python/R, Power BI/Tableau).
- Excellent communication & Presentation skills
- Proven track record of collaborating with cross-functional teams and delivering actionable insights for operational and commercial improvements.
- Advance Office Skills
Relevant Experience
COMPETENCIES
- Strategic Insight Development (Practitioner)
- Cross Functional Integration (Practitioner)
- Strategic Risk Management (Practitioner)
- Market Intelligence and Competitive Benchmarking (Practitioner)
- Business and Functional Knowledge (Practitioner)
- Scenario Planning and Forecasting (Practitioner)
- Business Acumen and Strategic Financial Literacy (Practitioner)
- Financial Modelling (Practitioner)
- Strategic Partnerships (Practitioner)
- Social Awareness
- Entrepreneurship
- Personal Effectiveness
- Problem Solving & Analytical Thinking
- Planning & Decision Making
- Capability Building
- Strategic Orientation
- Stakeholder Focus
- Networking
- Execution & Results
- Teamwork & Interpersonal influence
