Lead Generation Specialist

Job Description

This is a remote position.

About ZipNom Technologies

ZipNom Technologies Pvt. Ltd. is a fast-growing full-stack IT company helping startups, SMEs, and enterprises build scalable, investor-ready digital products.

We specialize in

Web & Mobile App Development

UI/UX Design

Cloud Computing & DevOps

AI & ML Solutions

SaaS & Enterprise Platforms

At ZipNom, we don’t sell products — we partner with clients to build them. Every lead we generate is a potential long-term relationship, not a one-time transaction.

Job Description

We are looking for a highly experienced and result-driven Lead Generation Specialist who has a deep understanding of selling IT services — not SaaS products or e-commerce tools. You must have proven experience in finding and converting service-based leads across global markets (India, US, UK, Middle East, etc.). If you know how to get discovery meetings booked with startups, SMEs, and decision-makers in need of custom software, mobile apps, DevOps, cloud, or AI services — we want you.

This is not a product selling job. If your past experience is only in product demo pitching, this role is not a fit.

Key Responsibilities

Generate qualified B2B leads specifically for IT services, not ready-made software

Use platforms like LinkedIn, Apollo, Crunchbase, Clutch, Upwork, AngelList, GoodFirms, and startup directories to find ideal clients

Build custom lead lists using tools like Clay, Instantly, Apollo.io, SalesQL, Hunter

Conduct outbound outreach via LinkedIn DMs, cold emails, WhatsApp, and Upwork proposals

Book discovery/intro calls with potential clients (Startup Founders, CTOs, CMOs, Product Managers)

Craft personalized outreach campaigns tailored to services-based needs (MVP, scaling app, redesign, DevOps, cloud migration, etc.)

Collaborate with internal tech team to write pre-sales documents and proposals

Maintain CRM entries and regularly follow-up with warm leads

Analyze conversion metrics and optimize campaigns for higher meeting rates

Coordinate with marketing team to sync content with lead campaigns

Requirements

Must-Have

3–6 years of experience specifically generating leads for IT services or digital agencies

Clear understanding of service-based project lifecycles (Discovery → Scoping → Proposal → Closure)

Proven record of generating weekly discovery meetings with service-seeking clients

Strong grasp of custom software and service positioning (MVPs, web/mobile apps, DevOps, AI/ML, etc.)

Fluent in spoken and written English; able to write sharp, personalized messages

Skilled in using LinkedIn Sales Navigator, Apollo, Clay, Zoho CRM, HubSpot, Notion, Upwork, etc.

Comfortable running multi-channel outreach campaigns — email, LinkedIn, WhatsApp, Upwork, cold calls

Familiarity with the startup ecosystem — able to spot early-stage companies with potential tech needs

Nice to Have

Past experience working with an IT services agency, consultancy, or tech studio

Knows how to qualify leads (budget, authority, need, timeline)

Has a network of tech founders or is active in startup events

Experience with building automated cold email workflows

Benefits

Fully remote opportunity

High incentives per qualified lead/meeting booked

Exposure to international clients and decision-makers

Direct access to tech, design, and leadership team

Opportunity to lead a small SDR team as we scale

Work with cutting-edge service offerings (AI, cloud, DevOps, mobility, SaaS MVPs)

• Salary Range: ₹2 – ₹5 LPA (Fixed) + Performance Incentives