Head of Marketing

Essential Duties And Responsibilities

• Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation
• Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics
• Drive performance marketing across Meta, Google, and additional channels to generate qualified solar leads at or below target CPL and CPS
• Design, test, and optimize full funnels from ad to booked appointment, including landing pages, forms, routing, nurture flows, and remarketing
• Set up and manage tracking, attribution, and reporting across CRM, ad platforms, and analytics tools so every dollar of spend is accountable
• Collaborate with sales and operations leadership to define lead quality, refine targeting, and iterate quickly using sales feedback and close-rate data
• Own the company's brand presence, including website, social channels, creative direction, and online reputation management
• Evaluate, onboard, and manage external agencies and vendors while keeping core strategy and intelligence in-house
• Develop playbooks, SOPs, dashboards, and repeatable systems to make marketing scalable and reliable
  

Requirements

• 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
• Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths — comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration. You ship campaigns and take ownership of results
  

Benefits

• Competitive Compensation - Attractive salary package with performance-based incentives.
• Global Exposure - Direct collaboration with U.S. leadership and cross-border teams.
• Career Growth - Clear progression path toward senior leadership roles in a fast-scaling company.
• Impact-Driven Work - Be part of the renewable energy sector and contribute to sustainability.
• Professional Development - Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture - Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision - Join a company with strong long-term growth plans and a mission-driven culture.
• Leadership Autonomy - Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards - Regular acknowledgment for high performance and impact delivered.