Head of Growth

Role:

Function:

Location:

Type:

Industry:

About Company

The client is an early-stage, venture-backed e-commerce SaaS platform that lets homepreneurs and small businesses sell directly on WhatsApp and Instagram. The product unifies catalog creation, payments, shipping, customer lifecycle management, retargeting, analytics, and ads into one chat-native workspace. Fresh from a pre-seed raise, the team aims to unlock financial independence for millions of Indian SMBs. You join a mission-driven culture that prizes speed, creativity, and tangible impact.

Position Overview

You spearhead growth for a chat-commerce platform used by India’s SMBs. You own acquisition, retention, and revenue levers across online and offline channels while working directly with the founders. Your strategies and team-building efforts unlock financial freedom for countless small business owners.

Role & Responsibilities

• Architect and execute the client’s growth strategy across online and offline channels to drive exponential sign-ups, adoption, and retention.
• Build and scale offline growth engines—including community programs, local reseller networks, influencer-led commerce, and partnerships with ecosystem enablers.
• Lead, mentor, and grow a cross-functional growth team spanning performance marketing, lifecycle marketing, partnerships, and analytics.
• Design and run growth experiments across awareness, activation, retention, and revenue; turn data into actionable insights.
• Partner with Product, Data, and Brand teams to optimise user experience and increase lifetime value.
• Create and own strategic alliances with fintech, logistics, and creator platforms to accelerate reach and adoption.
• Drive growth metrics such as CAC, LTV, activation rate, and churn reduction with a focus on sustainable scalability.
• Champion the voice of the SMB, ensuring every initiative reflects their aspirations for growth and independence.
• Lead with energy, conviction, and urgency, inspiring teams to outperform and own outcomes.

Must have Criteria

• 6–10 years of experience in Growth, Marketing, or Business Leadership within SaaS, e-commerce, or SMB-focused startups.
• Deep understanding of India’s SMB and homepreneur ecosystem, including how these businesses think, sell, and scale.
• Hands-on experience building offline acquisition channels and community-driven distribution.
• Proven track record of driving hyper-growth through creative, data-backed, and scalable strategies.
• Strong analytical mindset with the ability to translate insights into experiments and results.
• Goal-driven leadership style suited to fast-paced, high-ownership environments.
• Storytelling skills with empathy that inspire SMBs and align internal teams.
• Passion for financial inclusion, entrepreneurship, and impact at scale.
• Hunger, curiosity, and relentlessness to find better, faster, smarter ways to grow.

What We Offer

• Work on a purpose-driven mission that redefines how India’s SMBs go online.
• Secure early-stage ownership and shape the growth strategy post-pre-seed.
• Create a massive impact by empowering thousands of small entrepreneurs to build financial freedom.
• Join a collaborative culture that values speed, creativity, and meaningful outcomes.
• Operate in a growth mindset where every idea is tested, every experiment is a learning experience, and every win is shared.
• Receive competitive compensation and ESOPs aligned with early team contributions.