Head of Growth

About the Role

Head of Growth

The ideal candidate blends analytical rigor with creative instinct, understands how to trigger virality and habit formation, and thrives on driving measurable, repeatable growth.

Key Responsibilities

1. Growth Strategy & Leadership

• Own the full-funnel growth roadmap — from awareness and acquisition to activation, retention, and referrals.
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• Define and manage quarterly growth OKRs aligned with company-level revenue goals.
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• Build and lead a cross-functional growth team (marketing, product, data, creative).
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• Champion a culture of experimentation — setting up A/B testing frameworks and continuous learning loops.
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• Design and scale viral growth loops

  to achieve and sustain a

  K-factor ≥ 1.0

  , ensuring each active user brings in at least one new user through referral, community, or content-led sharing.
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• Architect referral systems that tie directly to user identity, milestones, and transformation — e.g., Dropbox-style 1:1 referral rewards, tiered incentives, and social proof loops.
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• Partner with product and engineering to integrate viral triggers at key emotional moments (achievement unlocks, progress milestones, refill reminders).
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• Build dashboards to track viral coefficients (i × c × r), monitor invite conversion rates, and iterate rewards to maximize share velocity.
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• Drive alignment between paid acquisition and viral growth loops to reduce CAC and compound LTV.

2. Acquisition & Performance Marketing

• Lead paid media strategy across Meta, Google, YouTube, TikTok, and emerging channels.
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• Optimize CAC:LTV ratio through audience segmentation, creative testing, and attribution analysis.
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• Oversee affiliate and influencer programs; design scalable partner growth loops.
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• Collaborate with content and brand teams to ensure all acquisition channels drive trust and resonance.

3. Conversion & Product-Led Growth

• Partner with product and engineering to reduce friction in onboarding and checkout flows.
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• Own landing page performance, funnel analytics, and CRO experiments.
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• Deploy marketing automation tools (e.g., HubSpot, Flodesk, GHL) for lifecycle journeys and remarketing.
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• Drive initiatives around referrals, rewards, and viral loops that amplify network effects.

4. Retention, Monetization & Customer LTV

• Design retention campaigns across email, SMS, and in-app experiences.
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• Launch loyalty and subscription programs that increase repeat purchase and engagement.
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• Work with clinical and product teams to personalize user journeys using behavioral and cohort data.
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• Analyze churn patterns and implement interventions to increase stickiness and reduce drop-offs.

5. Data, Analytics & Experimentation

• Build a robust analytics stack (GA4, Mixpanel, Looker, or equivalent) for real-time insights.
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• Run growth experiments using a structured framework (hypothesis → experiment → measurement → learnings).
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• Track and report on KPIs — CAC, LTV, payback period, activation rate, retention curve, and K-factor.
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• Translate data into actionable insights and communicate findings to the leadership team.

Qualifications

• 6–10+ years of experience in growth, marketing, or product roles, preferably in consumer, SaaS, or healthtech startups.
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• Proven track record scaling acquisition channels profitably and achieving viral or referral-driven growth.
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• Deep expertise in paid social, email/lifecycle marketing, analytics, and funnel optimization.
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• Comfortable with tools like Google Ads, Meta Ads Manager, Segment, Looker, HubSpot, and Mixpanel.
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• Strong analytical background; experience with SQL or data visualization tools is a plus.
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• Bias for execution — capable of shipping and learning fast.
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• Excellent storytelling and cross-functional leadership skills.