Head of Growth

Head - Performance Marketing/ Growth

Are you a visionary and results-driven leader passionate about driving user growth through cutting-edge digital marketing strategies? We are looking to lead our high-performing team and accelerate our user acquisition and engagement efforts. In this critical role, you'll own our performance marketing channels, SEO, affiliates, and digital communications, directly impacting our top-line and bottom-line growth. If you thrive on optimizing massive budgets, leveraging data to unlock new opportunities, and building a world-class marketing engine, we want to talk to you

You are Responsible for:

As the Head of Growth Marketing, you'll be the architect and driver of our digital user acquisition strategy. Your key responsibilities will include:

• Strategic Leadership:

  Develop and execute the overarching strategy for

  Performance Marketing, SEO, Affiliates, and digital communications

  , ensuring alignment with Cleartrip's aggressive growth targets.

• High-Quality User Acquisition:

  Drive

  high-quality user acquisition

  predominantly across key channels like

  Google SEM, Metasearch partners, Ad Networks, Affiliates, and Facebook

  , continuously exploring and scaling new avenues.

• Performance Optimization:

  Own the end-to-end performance of all digital campaigns, focusing on

  ROI, retention, and engagement

  . Ensure all initiatives are meticulously planned, tracked, and optimized towards specific business and growth objectives.

• Data-Driven Insights & Reporting:

  Regularly monitor, analyze, and report key metrics around marketing performance for all channels and domains to respective business heads, providing actionable insights for continuous improvement.

Cross-Functional Collaboration:

• Work closely with internal

  Product and Tech teams

  to ensure seamless campaign tracking, robust attribution, and continuous

  conversion rate optimization (CRO)

  projects.
• Collaborate with external

  Meta partners

  to uncover new growth opportunities and conduct insightful competitive analysis.
• Partner with

  Business and Product teams

  to conceptualize and optimize compelling offers and landing pages that significantly improve conversion rates.
• Be a crucial partner to the business team, leveraging digital marketing to deliver

  top-line and bottom-line targets

  and drive a high share of business.

• Team Leadership & Development:

  Build, mentor, and empower a high-performing performance marketing team, fostering a culture of continuous learning, innovation, and accountability.

What You Should Bring:

To excel in this role, you'll need a blend of strategic vision, hands-on expertise, and strong leadership capabilities:

• Extensive Experience:

  10+ years of progressive experience in digital marketing, with a

  proven track record of 3+ years in a leadership role managing a performance marketing team

  in an e-commerce or high-growth consumer internet company.

• Deep Channel Expertise:

• Hands-on experience in running and optimizing large-scale marketing campaigns across

  Google Ads (SEM), Facebook/Meta platforms

  , and other major digital ad networks.
• Strong understanding and experience with

  Metasearch partners, Affiliate marketing, and SEO

  .
• Proficiency in

  Google Tag Manager (GTM)

  and marketing automation tools is a significant plus.

• Analytical Prowess:

• Strong quantitative abilities, distinctive problem-solving skills, and excellent data analysis capabilities.
• Expertise in using

  Google Analytics (GA)

  or equivalent analytics tools to extract actionable insights.
• Proven experience with

  channel planning, ROAS optimization, and CPx campaign execution

  .

• Budget Management:

  Demonstrated experience in managing and optimizing

  huge marketing budgets

  effectively to achieve aggressive growth targets.

• Strategic Mindset:

  A proven track record of consistently meeting and exceeding business goals through performance-driven marketing strategies.

• Technology Acumen:

  An early adopter attitude towards technology and a keen understanding of emerging trends in digital marketing and ad-tech.

• Leadership & Communication:

  Exceptional organizational, communication, and project management skills. Ability to articulate complex strategies clearly and inspire a team towards common goals.
• Education: An MBA is preferred.