Head of Growth

About Appscribed:

Appscribed is a fast-growing lead generation agency specializing in helping SaaS companies scale through targeted ABM, cold email, content marketing, and paid ads. We’re on a mission to drive measurable results for SaaS startups and enterprises, aiming for $50M ARR in 3 years. Join us to lead our growth strategy and make an impact in the SaaS ecosystem!

Role Overview:

As Head of Growth, you’ll spearhead Appscribed’s client acquisition, revenue growth, and marketing strategy. You’ll build and optimize scalable lead generation systems, leveraging pre-ChatGPT and GenAI tactics to drive high-intent leads for our SaaS clients and our own agency. This is a hands-on role for a strategic leader who thrives in a bootstrapped, high-growth environment.

Key Responsibilities:

• Develop and execute growth strategies to acquire SaaS clients (target: in year 1, $1M–$2M ARR).
• Oversee ABM, cold email, PPC, and content marketing campaigns for clients and Appscribed’s own lead generation.
• Build and manage a lean team to deliver results.
• Optimize campaigns using data-driven insights, tracking KPIs like CPL, LTV:CAC, and conversion rates.
• Leverage GenAI tools (e.g., Smartlead, Clay) for personalized, scalable outreach.
• Establish partnerships with SaaS communities and agencies to drive referrals.
• Create and refine playbooks for repeatable lead generation processes.

Qualifications:

• Entrepreneurial mindset.
• 5+ years of experience in B2B SaaS marketing, lead generation, or growth roles.
• Proven track record of driving revenue growth (e.g., scaling MRR or acquiring high-value clients).
• Expertise in ABM, cold email, SEO, PPC, and content marketing; familiarity with GenAI tools a plus.
• Strong analytical skills to measure and optimize campaign performance.
• Excellent communication and leadership skills to manage clients and a remote team.

Why Join Appscribed?

• Lead growth for a high-impact SaaS lead gen agency with a clear path to $50M ARR.
• Work remotely with a passionate, results-driven team.
• Shape our strategy and build a legacy in the SaaS ecosystem.

How to Apply:

Send your resume and a brief note on how you’d drive Appscribed’s growth to raju@appscribed.com. Bonus: Include a quick idea for a SaaS lead gen campaign!