Head of Growth

cognition layer for Bharat.

From solving farm labour bottlenecks in Nasik to generating rural demand for brands, we are creating the infrastructure for trust, intent, and decision-making in Tier 3 India and below.

We're hiring a Growth Hacker to build and own our full-stack demand engine—across physical, digital, and community channels.

This is not a traditional marketing role. You will be the founding architect of AgroIntel’s growth systems—designing how millions of rural users discover, trust, and engage with our platform. Your work will directly power the data flows and user behaviours that train our AI systems to deliver smarter, more contextual outcomes for every stakeholder.

Growth Infrastructure

• Set up data-driven growth loops across farmers, labour contractors (mukadams), and buyers
• Run funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude
• Build a rigorous experimentation engine: A/B test messages, landing pages, WhatsApp flows, and offers
• Implement full attribution and campaign tracking systems (UTMs, CRMs, and event tagging)

Channel Execution & Lifecycle Marketing

• Design, launch, and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and local influencers
• Own lifecycle journeys from onboarding to win-back across multiple user cohorts
• Automate personalised flows using Glide, Retool, CRM tools, and Meta BSPs
• Create vernacular retargeting strategies and audience segmentation models

Community & On-Ground Growth

• Develop activation playbooks for mandis, SHG meets, and field events
• Launch ambassador and referral programs for farmers and labourers
• Build and manage vernacular WhatsApp, Telegram, and Facebook groups as micro-communities
• Design physical welcome kits and activation tools that reinforce brand and trust

Product Marketing & Content Infrastructure

• Maintain a structured messaging library tailored to user segments, regions, and crops
• Lead creation of farmer videos, WhatsApp campaigns, brochures, decks, and case studies
• Collaborate with agronomy experts to build contextual, crop-specific narratives
• Enable field teams with content packs and creative kits to execute in local languages

SEO & Organic Demand Engine

• Define a rural-first SEO strategy including vernacular keywords, structured data, and local business profiles
• Build content engines to support inbound demand for advisory services, marketplace offerings, and partner brands
• Manage a distributed content team of writers, translators, and video editors

• Acquisition and activation rates across user segments
• Qualified leads and order generation for B2B brand partners
• Engagement, CTR, and retention on WhatsApp and other channels
• Organic traffic and search ranking improvements across key geographies
• CAC, LTV, and payback by product and region

• 3–6 years of experience in growth, lifecycle, or full-stack brand marketing
• Experience launching or scaling products in rural India or for D2C/Bharat audiences
• Proficient with Meta Ads, GA4, Hubspot, Glide, Retool, and Canva
• Expertise in A/B testing, WhatsApp automation, and CRM/CDP systems
• A deep understanding of rural users, their motivations, and their trust triggers
• Fluency in Marathi and comfort working across urban-rural interfaces
• Bonus: Background in SEO, vernacular content, agri-tech, FMCG, or logistics

This role sits at the intersection of data, AI, and rural growth. You won’t just run campaigns—you’ll generate the very data that trains our systems to serve Bharat better. You’ll drive experimentation that shapes how we personalise experiences for farmers, labourers, and buyers across India. You’ll help convert offline interactions into structured intelligence that unlocks better decisions and real-world outcomes.

azhaan@kisanmitra.ai