GTM Engineer

GTM Engineer

The GTM Engineer is responsible for architecting, automating, and optimizing outbound campaigns that create qualified pipelines on at scale. This role sits at the intersection of growth, RevOps, and engineering, owning the systems and workflows that turn ICP strategy into predictable meetings and revenue.

Key responsibilities:

•

Design and own the end-to-end outbound engine: signal identification, list building, enrichment, sequencing, routing, and performance dashboards.

•

Translate ICP, value propositions, and GTM plays into scalable multi-channel outbound campaigns (email, LinkedIn, phone, and other channels as applicable).

•

Build and maintain workflows that automatically discover, enrich, and segment accounts and contacts based on firmographic, technographic, and intent data.

•

Implement and manage integrations between CRM, sequencing tools, data providers, and analytics platforms; ensure data quality and consistency across systems.

•

Set up and continuously optimize cold outbound sequences (subject lines, messaging variants, touch patterns, send times) to hit reply, meeting, and pipeline targets.

•

Monitor campaign and funnel metrics (open, reply, positive reply, meeting rate, conversion to opportunity, CAC efficiency) and run structured experiments to improve each step.

•

Implement safeguards and best practices for deliverability, domain health, and compliance (opt-outs, unsubscribe handling, consent management).

•

Partner closely with Sales and Marketing leadership to define hypotheses, build tests, and turn successful plays into repeatable, documented playbooks.

•

Provide frontline teams with actionable alerts and context (e.g., high-intent signals, re-engagement triggers, follow-up prompts) via automation.

•

Create simple dashboards and reporting cadences for GTM leadership that clearly show outbound performance, cohort trends, and experiment outcomes.

Requirements

•

3–7+ years in GTM / RevOps / Growth / Marketing Ops / Sales Ops / product-led growth, with hands-on ownership of outbound or demand-generation systems.

•

Strong fluency with modern GTM tooling (CRM; outbound/sequence tools; data enrichment/intent platforms; automation/orchestration tools).

•

Ability to design and implement workflows and automations using no-code/low-code tools and APIs; comfort working with basic data models, fields, and objects.

•

Proven track record of building outbound programs that generated qualified meetings and pipeline, not just running isolated campaigns.

•

Analytical mindset with experience defining KPIs, building dashboards, and using experiment-driven approaches (A/B tests, multivariate tests, control groups).

•

Strong understanding of B2B SaaS/B2B services sales cycles, ICP definition, buying committees, and account-based motions.

•

Excellent collaboration and communication skills; able to translate GTM strategy into system requirements and explain constraints back to stakeholders.

Success metrics

•

Qualified meetings per month attributable to engineered outbound motions.

•

Reply and positive response rates across key segments and personas.

•

Conversion rates from contact → meeting → opportunity → closed-won.

•

Time-to-launch for new campaigns and GTM plays.

•

Reduction in manual SDR/BDR effort per meeting booked through automation.