Global Marketing Manager (APAC)

Job Title: Global Marketing Manager (APAC)

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Job Summary:

Global Marketing Manager

Key Responsibilities:

Strategic Marketing Leadership

• Develop and implement a global marketing strategy tailored to the nuances of the MENA, Southeast Asia, and India markets.
• Define and lead regional go-to-market strategies, product positioning, pricing communication, and value proposition messaging.
• Align marketing initiatives with company growth goals and collaborate with sales, product, and executive leadership to drive performance.

Integrated Campaign Management

• Design, execute, and measure omnichannel marketing campaigns across digital (SEO/SEM, email, social media), events, and offline channels.
• Plan region-specific content calendars, incorporating cultural sensitivity, language localization, and seasonal relevance.
• Leverage influencers, media platforms, and strategic partners unique to MENA, SEA, and Indian audiences to amplify reach.

Regional Market Expertise

• Monitor and analyse regional market trends, competitor activity, and customer behaviour to inform campaigns and strategic decisions.
• Conduct persona development, audience segmentation, and message testing specific to MENA, Southeast Asia, and India markets.
• Stay up to date on political, economic, and cultural factors impacting marketing opportunities or risks in these regions.

Stakeholder Collaboration

• Partner with regional sales teams to align pipeline generation strategies and support deal acceleration through tailored enablement materials.
• Coordinate with cross-functional teams including product, creative, digital, and analytics to ensure marketing deliverables are on-brand and on-time.
• Manage local agency relationships and vendor contracts for media buying, PR, and translations as needed.

Data & Performance Analytics

• Set and track KPIs for lead generation, conversion, campaign ROI, and brand visibility in focus regions.
• Deliver regular reports and insights to leadership on campaign performance and improvement areas.
• Optimize strategies based on campaign analytics, A/B tests, and feedback loops from the field.

Budget Management

• Own and manage the regional marketing budget with accountability for spend efficiency and cost-benefit optimization.
• Forecast and allocate marketing spend by region, campaign, and channel.

Brand & Thought Leadership

• Ensure brand consistency across all markets while maintaining flexibility to adapt to regional cultural relevance.
• Identify and lead sponsorships, speaking engagements, and event participation to build local thought leadership and brand trust.

Qualifications & Experience:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.

• 7+ years of international marketing experience

  with

  at least 3+ years focusing on MENA, Southeast Asia, and India

  .
• Proven success in developing localized strategies that drove significant brand and pipeline growth in emerging and growth markets.
• Deep knowledge of consumer behavior, digital platforms, and regulatory environments in the mentioned regions.
• Experience managing agencies, freelancers, and remote teams across multiple time zones.

Tools & Applications:

• CRM and Marketing Automation: Salesforce, HubSpot, Marketo
• Analytics: Google Analytics, Power BI, Tableau
• Collaboration: Microsoft Teams, Outlook, SharePoint, Zoom
• Project Management: Azure Boards
• Productivity: MS Office (Excel, PowerPoint, Word), Google Workspace

Key Skills:

• Strategic Planning & Execution
• Market Research & Segmentation
• Multichannel Campaign Management
• Team Leadership & Cross-Cultural Collaboration
• Budgeting & Vendor Management
• Excellent Written & Verbal Communication
• Strong Analytical & Problem-Solving Skills
• High Attention to Detail and Adaptability