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BayInfotech
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Email Marketing Specialist

Email Marketing Specialist

BayInfotech

5 years

0 Lacs

Noida Uttar Pradesh India

Posted:2 months ago| Platform:

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Skills Required

marketing data drive engagement retention content design analytics communication strategies support testing compliance regulations crm mailchimp hubspot salesforce metrics automation segmentation writing editing html css formatting personalization integration development collaborative

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary: We are looking for an experienced and data-driven Email Marketer. In this role, you will be responsible for managing end-to-end email campaigns to drive engagement, retention, and conversions across our customer base. You will work cross-functionally with content, design, product, and analytics teams to ensure effective communication and measurable results. Key Responsibilities: Develop and execute comprehensive email marketing strategies to support lead generation, nurturing, product launches, and retention. Own the email calendar and ensure timely execution of all campaigns. Create, manage, and optimize automated workflows (welcome series, re-engagement, cart abandonment, etc.). Write compelling email copy and coordinate with design teams for creative assets. Segment email lists based on behavior, demographics, and lifecycle stages. Conduct A/B testing on subject lines, content, CTAs, and send times Monitor key performance indicators (KPIs) such as open rates, CTR, conversion rates, and unsubscribe rates. Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.). Collaborate with CRM and analytics teams to gather insights and improve performance. Evaluate and recommend email marketing tools and platforms. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 3–5+ years of experience in email marketing or CRM marketing. Strong experience with email platforms (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, etc.). Excellent understanding of email marketing metrics and analytics. Proficiency in A/B testing, email automation, and segmentation strategies. Strong writing and editing skills with attention to detail. HTML/CSS knowledge for email formatting is a plus. Data-driven mindset and ability to make decisions based on metrics. Preferred Skills: Familiarity with personalization and dynamic content. Understanding of customer lifecycle marketing. Knowledge of marketing automation and CRM integration. What We Offer: Competitive salary and performance bonuses Generous PTO and flexible work hours Opportunities for career growth and development Collaborative and innovative team environment Show more Show less

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Email Marketing Specialist