Email Marketing Specialist

Email Marketing Specialist (Hybrid )— B2C

Hybrid · Full-Time · Email & Lifecycle Marketing

About the Role

Email Marketing Specialist

Our offers move quickly — new entry packs, flash deals, member-only drops, and grand-prize announcements — and email is one of our highest converting channels. You’ll play a key role in crafting high-impact Klaviyo flows and campaigns that drive purchases, increase member LTV, and push urgency during critical windows.

hybrid role

What You’ll Do

• Plan, build, and execute

  high-performing email campaigns

  using Klaviyo (primary) and HubSpot.
• Develop segmentation, personalization, and automated workflows tailored to giveaway/contest purchase behavior.
• Write compelling copy — subject lines, hooks, CTAs, urgency messaging — that converts during limited-time drops.
• Analyze campaign metrics (open rate, CTR, CVR, revenue per send) and optimize performance continuously.
• Manage list health, segmentation, and deliverability to maintain strong revenue impact from email.
• Create

  A/B testing frameworks

  for subject lines, creative, offers, timing, and audience segments.
• Leverage

  AI tools

  to enhance content creation, personalization, segmentation logic, and predictive targeting.
• Ensure compliance with CAN-SPAM, GDPR, and deliverability best practices.
• Work closely with design and creative teams on high-converting layouts inspired by high-performing DR emails.
• Collaborate with product, promo, and marketing teams to align email pushes with major prize events, deadline reminders, and member promotions.

What We’re Looking For

• 2–4 years

  email marketing or lifecycle marketing experience.
• Professional, hands-on experience with

  Klaviyo

  (required) and HubSpot (preferred).
• Strong understanding of email analytics, funnel metrics, and revenue-driving KPIs.
• Proven ability to create campaigns that drive measurable results — conversions, revenue per send, LTV, etc.
• Experience building automation workflows: welcome flows, winback, post-purchase, countdown reminders, VIP/member flows, etc.
• Excellent copywriting skills with a strong grasp of urgency-based direct-response messaging.
• Basic HTML/CSS for email template adjustments is a plus.

Nice to Have

• Experience using AI tools for email generation, segmentation, or optimization.
• Background in

  e-commerce, DTC, or giveaway/sweepstakes email marketing

  .
• Experience with CRM systems and integrations.
• Understanding of lifecycle marketing, customer journeys, and behavioral triggers.

Benefits

• Competitive salary

• Hybrid schedule

  (in-office collaboration + WFH flexibility)
• Work directly on high-volume B2C giveaway/sweepstakes campaigns
• Professional development opportunities
• Collaborative, fast-moving team environment

-Shortlisting the Candidates

We review applications and screen for required technical experience, niche relevance, and role fit.

-Take-Home Assignment

Short, focused task designed to assess real-world problem-solving, technical depth, and practical execution.

-Technical Call

A deep-dive interview covering hands-on expertise, architecture decisions, AI/ML fundamentals, and project ownership capabilities.

-Final Call

Culture fit + expectations alignment + compensation discussion. Final opportunity for both sides to evaluate mutual fit.