Email Marketing Specialist

Location: Andheri (E), Mumbai, India

Milano is a fast-growing fine jewelry retailer with 35+ locations across the Caribbean, Mexico, and Alaska, and a rapidly expanding e-commerce presence. We are seeking an extremely structured, detail-oriented, and creatively capable Email & Lifecycle Marketing Specialist to lead our retention marketing efforts across email and SMS.

This role combines analytical lifecycle strategy with hands-on creative execution. The ideal candidate is highly organized, strong with Klaviyo, confident with segmentation and flows, and able to design on-brand email graphics using Canva or Figma.

Key Responsibilities

Email & SMS Campaigns

Build, QA, and deploy all email and SMS campaigns through Klaviyo

Create on-brand email graphics using Canva or Figma

Maintain a structured communication calendar across launches and promotions

Run A/B tests across content, segmentation, design, and send strategy

Lifecycle & Automation

Own and optimize Klaviyo flows: welcome, abandonments, post-purchase, winback, VIP, loyalty, and more

Build dynamic, personalized modules to improve conversion

Develop new lifecycle journeys based on behavior and predictive analytics

Segmentation & Audience Strategy

Build and manage advanced customer segments using first-party data and engagement signals

Visualize journey mapping and flow structures using Miro or similar tools

Partner with paid media to ensure messaging continuity across channels

Analytics & Reporting

Lead weekly and monthly reporting on email and SMS performance

Identify insights and optimization opportunities to improve ROAS and LTV

Maintain dashboards and documentation

SMS Marketing

Manage SMS strategy, segmentation, cadence, and compliance

Build complementary SMS flows to support lifecycle communication

Cross-Functional Collaboration

Work with Creative, E-Commerce, Merchandising, and our external agency

Ensure email creative aligns with brand standards and product availability

Translate marketing objectives into clear, effective visual layouts

Qualifications

3-5+ years in email or lifecycle marketing for an e-commerce brand or agency

Strong Klaviyo experience (flows, segmentation, conditional logic, testing) preferred

Proficiency in Canva or Figma to create polished email graphics

Experience using Miro, Lucidchart, or FigJam for workflow visualization

Extremely structured and organized; strong QA and attention to detail

Experience with SMS marketing platforms

Analytical mindset with the ability to interpret and act on data

Bonus: background in jewelry, luxury retail, or high-AOV e-commerce

What Success Looks Like (First 90 Days)

Audit and improve all major lifecycle flows

Establish a structured monthly email/SMS calendar

Redesign or refine email templates for stronger visual and mobile performance

Demonstrate measurable improvement in engagement and revenue contribution

If you're passionate about lifecycle marketing, creative execution, and driving meaningful revenue impact, we'd love to meet you.