Email Marketing Specialist

Location: Andheri (E), Mumbai, India

Milano is a fast-growing fine jewelry retailer with 35+ locations across the Caribbean, Mexico, and Alaska, and a rapidly expanding e-commerce presence. We are seeking an extremely structured, detail-oriented, and creatively capable Email & Lifecycle Marketing Specialist to lead our retention marketing efforts across email and SMS.

This role combines analytical lifecycle strategy with hands-on creative execution. The ideal candidate is highly organized, strong with Klaviyo, confident with segmentation and flows, and able to design on-brand email graphics using Canva or Figma.

Key Responsibilities

Email & SMS Campaigns

• Build, QA, and deploy all email and SMS campaigns through Klaviyo

• Create on-brand email graphics using Canva or Figma

• Maintain a structured communication calendar across launches and promotions

• Run A/B tests across content, segmentation, design, and send strategy

Lifecycle & Automation

• Own and optimize Klaviyo flows: welcome, abandonments, post-purchase, winback, VIP, loyalty, and more

• Build dynamic, personalized modules to improve conversion

• Develop new lifecycle journeys based on behavior and predictive analytics

Segmentation & Audience Strategy

• Build and manage advanced customer segments using first-party data and engagement signals

• Visualize journey mapping and flow structures using Miro or similar tools

• Partner with paid media to ensure messaging continuity across channels

Analytics & Reporting

• Lead weekly and monthly reporting on email and SMS performance

• Identify insights and optimization opportunities to improve ROAS and LTV

• Maintain dashboards and documentation

SMS Marketing

• Manage SMS strategy, segmentation, cadence, and compliance

• Build complementary SMS flows to support lifecycle communication

Cross-Functional Collaboration

• Work with Creative, E-Commerce, Merchandising, and our external agency

• Ensure email creative aligns with brand standards and product availability

• Translate marketing objectives into clear, effective visual layouts

Qualifications

• 3-5+ years in email or lifecycle marketing for an e-commerce brand or agency

• Strong Klaviyo experience (flows, segmentation, conditional logic, testing) preferred

• Proficiency in Canva or Figma to create polished email graphics

• Experience using Miro, Lucidchart, or FigJam for workflow visualization

• Extremely structured and organized; strong QA and attention to detail

• Experience with SMS marketing platforms

• Analytical mindset with the ability to interpret and act on data

• Bonus: background in jewelry, luxury retail, or high-AOV e-commerce

What Success Looks Like (First 90 Days)

• Audit and improve all major lifecycle flows

• Establish a structured monthly email/SMS calendar

• Redesign or refine email templates for stronger visual and mobile performance

• Demonstrate measurable improvement in engagement and revenue contribution

If you're passionate about lifecycle marketing, creative execution, and driving meaningful revenue impact, we’d love to meet you.