Email Marketing Specialist

About us:

We are a performance marketing agency specialising in driving success for e-commerce and D2C businesses. Our remote work culture ensures you can achieve targets from the comfort of your home 🏠

Email Marketing Specialist

You’ll play a key role in shaping the email strategy for our clients’ brands by blending creativity with data. From writing crisp copy to building automated flows, your work will directly impact engagement, retention, and overall brand growth.

Junior Retention Marketer/

Experience:

Key Responsibilities

• Template Creation:

  Design and set up reusable email and SMS templates that maintain brand consistency.

• Campaign Creation:

  Plan and deploy automated and one-time campaigns across retention channels (email, SMS, etc.) to improve repeat purchase rate and engagement.

• Creative & Copy Coordination:

  Collaborate with designers and copywriters to ensure campaigns are aligned with messaging, visual identity, and performance goals.

• Hygiene Checks:

  Conduct regular QA checks on templates, flows, and lists to ensure deliverability and compliance with best practices.

• Reporting & Optimisation:

  Track campaign performance, analyse metrics, and suggest improvements for open rates, click rates, and conversions.

Required Skills

• Basics of Retention Marketing:

   Understanding of customer segmentation, lifecycle stages, and key retention metrics (LTV, churn, etc.).

• Copywriting:

   Ability to write clear, engaging copy suited for email and SMS campaigns.

• Technical Tools:

• Hands-on experience with Klaviyo

  , 

  Bitspeed

  , or similar marketing automation tools used in D2C brands.

• Analytical Thinking:

   Comfortable working with campaign data and performance reports.

• Collaboration & Communication:

   Strong verbal and written communication skills to coordinate with creative and tech teams.

Preferred Background

• 1+ years of experience in D2C retention or lifecycle marketing.
• Prior exposure to consumer brands or e-commerce environments.
• A detail-oriented approach with a focus on consistency and campaign hygiene.