Email Marketing Specialist

YGS Web Solutions Pvt. Ltd. is a rapidly expanding IT company specializing in web and mobile application development. We are dedicated to providing cutting-edge, scalable, and secure digital solutions that are customized to meet the unique requirements of our clients. Our expertise includes full-stack development, UI/UX design, and digital strategy, all geared towards enhancing the online presence of businesses. As an Email Marketing Specialist at YGS Web Solutions Pvt. Ltd., your role will involve managing and implementing cold email campaigns to drive business leads. Your responsibilities will include developing and deploying cold email sequences, researching and gathering lead data, writing persuasive outreach emails, monitoring performance metrics, and maintaining lead pipelines effectively. **Responsibilities:** - Develop and deploy cold email sequences aimed at engaging potential clients and businesses. - Independently research and gather lead data including email addresses, names, and company information. - Write persuasive and professional outreach emails for initial contact, follow-ups, and responses. - Monitor and analyze performance metrics such as open rates, click-throughs, and responses. - Maintain and organize lead pipelines effectively using spreadsheets or CRM tools. **Qualifications:** - Minimum of 1 year experience in cold email outreach or email marketing. - Proficient in sourcing data from directories, websites, or other tools independently. - Excellent written English skills with a focus on clear and convincing communication. - Familiarity with email marketing platforms like Mailchimp, SendGrid, Lemlist, etc. - Detail-oriented with the ability to manage multiple campaigns efficiently. - A degree in Marketing, Business, or a related field is preferred but not mandatory.,