Email Marketing Specialist

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About UpROI Digital

Email Marketing Executive

Key Responsibilities

• Plan, design, and execute targeted B2B email marketing campaigns for US & Canada.
• Build and maintain high-quality prospect lists through research and database development.
• Generate qualified leads through strategic email outreach and follow-up sequences.
• Coordinate with the Sales/BD team to convert email leads into business opportunities.
• Optimize subject lines, templates, and workflows to improve open and response rates.
• Ensure compliance with CAN-SPAM, GDPR, and other anti-spam regulations.
• Track, analyze, and report performance metrics like open rates, CTR, and conversions.
• Stay updated with email automation best practices, CRM tools, and lead nurturing techniques.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related fields.
• Minimum 1 year of experience in email marketing or lead generation (US/CA market preferred).
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, ActiveCampaign, etc.
• Strong understanding of segmentation, list-building, and personalization strategies.
• Familiarity with CRM systems like Zoho, Salesforce, or HubSpot.
• Excellent written communication and persuasive email drafting skills.
• Knowledge of LinkedIn outreach & lead generation is an added advantage.

Soft Skills

• Strong analytical and problem-solving abilities.
• Target-driven, result-oriented mindset.
• Ability to work independently while managing multiple campaigns.
• Good communication and coordination skills for working with the BD/Sales team.

Perks & Benefits

• Competitive salary plus performance-based incentives.
• Opportunity to work with international clients and advanced lead-generation strategies.
• Clear growth path toward senior roles in Business Development & International Sales.
• Supportive, collaborative, and innovative work culture.