We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI. Key Responsibilities: Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clients Develop comprehensive media buying strategies tailored to US market audiences and consumer behavior Independently manage campaign budgets ranging from $10K to $500K+ monthly Conduct audience research, segmentation, and targeting optimization for US demographics Create and test multiple ad sets, audiences, and creative variations to maximize performance Analyze campaign data and metrics to drive data-informed optimization decisions Implement advanced testing methodologies including A/B testing, creative testing, and audience testing Scale winning campaigns while maintaining or improving cost efficiency Stay ahead of platform algorithm changes, ad policies, and emerging features Provide strategic recommendations and performance reports to clients and stakeholders Manage relationships with US clients, understanding their business goals and KPIs Collaborate with creative teams to develop high-converting ad creatives Monitor competitor activities and industry trends in the US market Required Qualifications: 3+ years of hands-on experience as a Media Buyer or Performance Marketing Specialist Must have extensive experience working with US clients and understanding US market dynamics Proven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads Manager Strong portfolio demonstrating successful campaigns with clear ROI metrics and case studies Deep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platform Self-starter with ability to work independently and manage multiple campaigns simultaneously Expertise in conversion tracking, pixel implementation, and analytics setup Strong analytical skills with proficiency in interpreting data and making strategic decisions Knowledge of US consumer behavior, time zones, and seasonal trends Experience with direct response marketing and performance-driven campaigns Excellent communication skills for client-facing interactions Required Portfolio Elements: Your portfolio must demonstrate: Minimum 5 case studies showing campaign results (ROAS, CPA, conversion rates) Evidence of managing US market campaigns with clear geographic targeting Examples of scaling campaigns from testing to significant daily budgets Before/after optimization results showcasing your impact Budget sizes managed and corresponding results achieved Preferred Skills: Experience with e-commerce brands, DTC companies, or lead generation campaigns Familiarity with Google Ads and other paid media channels Knowledge of attribution modeling and multi-touch attribution Experience with creative testing frameworks and ad creative best practices Understanding of iOS 14+ tracking challenges and privacy updates Proficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.) Experience managing agencies or working with US-based remote teams What Makes You Stand Out: Proven ability to scale campaigns to 7-figure monthly budgets Experience in competitive US markets (finance, health, beauty, tech,sweepstakes etc.) Track record of 3x+ ROAS consistently across multiple accounts Understanding of full-funnel marketing and customer journey mapping Experience during high-stakes periods (Black Friday, holiday seasons, product launches)
We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue. Key Responsibilities: Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers Build and manage targeted prospect lists using advanced research and prospecting tools Create personalized, multi-touch outreach sequences across email, LinkedIn, and other channels Develop compelling messaging that articulates NyxaLabs service value propositions effectively Qualify leads through discovery conversations and BANT/MEDDIC frameworks Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria Manage lead nurturing campaigns for prospects not ready to engage immediately Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services Analyze campaign performance metrics and continuously optimize for better conversion rates Collaborate with sales team to refine ideal customer profiles and messaging strategies Maintain accurate records in CRM and provide regular reporting on lead generation activities Test different approaches, messaging angles, and channels to improve response rates Stay informed about NyxaLabs service offerings to effectively communicate value to prospects Work across international time zones to engage prospects during their business hours Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations Required Qualifications: 4+ years of proven experience in offshore lead generation specifically for B2B services companies Demonstrated track record generating qualified leads that converted to closed deals for US/international clients Must provide portfolio with specific metrics: number of leads generated, conversion rates, and revenue impact Deep understanding of service-based business models and longer sales cycles Expert-level proficiency with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Hunter.io) Strong experience with marketing automation and email platforms (HubSpot, Outreach, Lemlist, Mailchimp) Excellent English copywriting skills for creating engaging outreach messages Proven ability to work independently and manage campaigns end-to-end without supervision Strong analytical skills to interpret data and make optimization decisions Experience working with US/UK markets and understanding cultural nuances in business communication Comfortable working flexible hours to align with target market time zones Must-Have Experience: Minimum 50+ qualified leads generated per month in previous roles (with documentation) Proven experience selling or generating leads for services like: consulting, IT services, digital marketing, development, design, or similar professional services Portfolio showing campaign results, conversion metrics, and pipeline contribution Experience with full-cycle lead generation from research to hand-off to sales References confirming lead quality and performance metrics Preferred Skills: Experience with ABM (Account-Based Marketing) strategies for high-value service accounts Knowledge of intent data platforms (Bombora, 6sense, Clearbit) Familiarity with content marketing and inbound lead generation tactics Experience with paid advertising for lead generation (LinkedIn Ads, Google Ads) Understanding of lead scoring models and qualification frameworks Previous experience in agency, consultancy, or professional services environment Certifications in HubSpot, Google Analytics, or LinkedIn Marketing Portfolio Requirements: Your application must include: Specific lead generation metrics from previous roles (volume, quality, conversion rates) Case studies showing successful campaigns with clear ROI Examples of email sequences, LinkedIn outreach templates, or campaign strategies you've created Evidence of working with US/UK service buyers Quantifiable impact on pipeline and revenue from your lead generation efforts Tools & Technologies You Should Know: Prospecting: LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io Automation: HubSpot, Outreach, SalesLoft, Lemlist, Reply.io CRM: Salesforce, HubSpot CRM, Pipedrive, Zoho Analytics: Google Analytics, campaign reporting dashboards What We Offer: Opportunity to work with a fast-growing service company serving international clients Performance-based compensation with achievable targets Remote work environment with flexibility Professional development and career advancement opportunities