Email Marketing Specialist

TargetBay

2 - 6 years

4 - 7 Lacs

chennai

Posted:1 day ago| Platform:

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Skills Required

marketing email marketing campaigns lead generation sms retention sales marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Manage and work with the Senior Director of Customer Retention to build overall email and SMS marketing strategy.
Create email and SMS campaigns, flows, and triggers to drive customer engagement and loyalty.
Collaborate with Creative Planning to design and test email and SMS franchises, templates, and creative.
Develop and present weekly and monthly reports to measure campaign effectiveness.
Create email and SMS list segments based on behaviors like past engagement and website interactions.
Work closely with the Manager of Site Merchandising to optimize landing page experiences via email and SMS campaigns.
Act as the day-to-day contact for third-party relationships such as ESPs and loyalty vendors.

Job Requirements

3+ years of experience in Email and SMS Marketing, preferably within the ecommerce industry.
Proficient in Klaviyo or an adjacent ESP, with the ability to hit the ground running quickly.
Experience creating responsive email design and A/B testing.
Accurate, systematic, and methodical with proactive problem-solving skills and strong interpersonal skills.
Excellent team player with a positive attitude, demonstrating kindness, curiosity, and self-awareness.
Ability to learn quickly and adapt to changes as needed.

About Company

TargetBay is a fast-growing eCommerce marketing automation SaaS company based out of Chennai and Atlanta, serving over 3,000 eCommerce companies through its products.

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