E-Commerce Head

Job Summary

E-Commerce Head

Key Responsibilities

• E-Commerce Strategy & Business Growth
• Develop and execute a robust e-commerce strategy aligned with the company’s vision and sales goals.
• Lead D2C online sales and expand presence on marketplaces (e.g., Amazon, Flipkart, Tata CLiQ, Myntra, Ajio).
• Build a seamless omnichannel customer journey integrated with offline stores.
• Jewellery-Specific Digital Experience
• Curate and manage online product displays with a focus on high-value SKUs, collections, and customization options.
• Oversee UI/UX enhancements tailored to jewellery shoppers – including features like virtual try-on, ring sizing, and live chat consultations.
• Ensure accurate cataloging, pricing, and detailed product content for all listings.
• Marketplace & International Operations
• Manage domestic and international marketplaces including India, UAE, USA, and UK platforms.
• Optimize performance on platforms like Amazon India/US, Noon.com, and others.
• Coordinate with channel partners to improve visibility, reviews, and category rankings.
• Performance Marketing & Analytics
• Oversee digital marketing performance across paid search, social media, affiliate, and remarketing channels.
• Track KPIs such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLTV).
• Use tools like Google Analytics and CRM dashboards to generate actionable insights.
• Inventory, Supply Chain & Fulfillment
• Collaborate with merchandising and supply chain teams to ensure inventory accuracy and fulfillment SLAs.
• Monitor logistics and packaging for jewellery-grade quality and customer satisfaction.
• Manage returns, repairs, and after-sales support processes.
• Team Leadership & Cross-Functional Collaboration
• Build and lead a team of e-commerce executives, content creators, and operations staff.
• Coordinate with marketing, IT, merchandising, and finance to ensure alignment and efficiency.
• Manage external vendors and agencies for tech, SEO, and digital ad campaigns.
  

Requirements

• Minimum 15 years of experience in retail jewellery, with at least 5 years leading e-commerce initiatives.
• Strong understanding of digital commerce platforms like Shopify, Magento, etc.
• Proven success managing jewellery-specific operations including pricing, SKU management, and catalog curation.
• Hands-on experience with online marketplaces and international e-commerce.
• Data-driven approach with strong command of Google Analytics and marketing metrics.
• Excellent leadership, communication, and problem-solving skills.
  

Preferred

• Exposure to omni-channel strategy in premium or luxury jewellery brands.
• Experience with international shipping, customs, and local compliance
• Familiarity with jewellery certifications, BIS hallmarking, gold rates integration, etc.