E-Commerce Head

Key Responsibilities:

1. E-Commerce Strategy & Growth

• Develop and execute the company's e-commerce roadmap to achieve revenue and profitability targets.
• Identify new online sales opportunities and partnerships (marketplaces, aggregators, affiliate networks).
• Ensure alignment of online strategies with overall brand and retail objectives.

2. Website & Platform Management

• Oversee website design, functionality, and user experience (UI/UX).
• Manage product uploads, pricing, categorization, and visual merchandising.
• Ensure smooth integration with ERP, CRM, and inventory systems.

3. Digital Marketing & Customer Acquisition

• Plan and implement digital marketing campaigns (SEO, SEM, social media, influencer marketing, retargeting).
• Manage paid media budgets to maximize ROI.
• Drive customer acquisition, engagement, and retention through personalized campaigns and loyalty programs.

4. Operations & Customer Experience

• Oversee order management, payment gateways, and fulfilment processes.
• Coordinate with logistics partners for timely and secure delivery of jewellery.
• Ensure robust systems for returns, refunds, and after-sales service.
• Maintain high standards of customer experience and data security.

5. Data Analysis & Reporting

• Track KPIs such as traffic, conversion, AOV (Average Order Value), CAC (Customer Acquisition Cost), and retention rates.
• Generate insights from analytics to optimize website performance and campaigns.
• Present regular performance reports to senior management.

6. Team Leadership & Collaboration

• Lead and mentor e-commerce, digital marketing, and operations teams.
• Collaborate with design, merchandising, IT, and retail teams for seamless execution.
• Ensure team alignment with brand identity and customer expectations.

Key Skills & Competencies:

• Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce, custom ERP).
• Expertise in digital marketing, SEO/SEM, social media, and performance marketing.
• Analytical skills with ability to interpret data and drive decisions.
• Strong leadership and project management abilities.
• Knowledge of jewellery product lines, certifications, and luxury retail preferred.
• Excellent communication and problem-solving skills.

Educational & Experience Requirements:

• Graduate/Postgraduate in Business Administration, Marketing, E-Commerce, or related field.
• 8-12 years of experience in e-commerce/online sales, with at least 4-5 years in a leadership role.
• Experience in luxury retail, jewellery, or fashion industry is highly desirable.
• Proven track record of scaling online business.

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