Job
Description
As the E-Commerce Head at UK&Co, you will play a pivotal role in transforming our digital presence and driving online sales. You will lead a team to implement cutting-edge technology and market insights to optimize our e-commerce initiatives. Your responsibilities will include: - Managing product listings, descriptions, and pricing in the online store. - Updating product information, images, and descriptions regularly to maintain accuracy and appeal. - Planning and executing seasonal and promotional campaigns to increase sales and enhance customer engagement. - Analyzing customer behavior and trends to identify growth opportunities and areas for improvement. - Monitoring website functionality and addressing any technical issues or user experience challenges. - Coordinating with logistics and fulfillment teams to ensure timely order processing and delivery. - Collaborating with customer service teams to provide seamless customer support and resolve issues promptly. - Utilizing data from Google Analytics and CRM systems to monitor site traffic and customer behavior. - Developing and executing e-commerce strategies to drive online sales and improve the customer experience. - Managing day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management. - Collaborating with cross-functional teams such as marketing, product, logistics, and IT to ensure smooth e-commerce processes. - Monitoring key performance indicators (KPIs) like traffic, conversion rates, sales, and customer satisfaction. - Implementing digital marketing initiatives like SEO, SEM, email marketing, and social media to drive traffic and sales. - Optimizing the website for user experience, including navigation, search functionality, and mobile responsiveness. Qualifications required for this role: - Bachelor's degree in Business, Marketing, E-Commerce, IT, or a related field. - 3-5 years of experience as an e-commerce manager or in a similar role. - Strong understanding of online sales platforms and digital marketing strategies. - Expertise in digital marketing techniques like SEO, SEM, and social media marketing. - Proficiency in web analytics tools and e-commerce tracking tools. - Excellent analytical skills and familiarity with CRM software and MS Excel. - Knowledge of UX/UI principles and their impact on online sales. - Strong problem-solving skills and adaptability to a fast-paced environment. - Solid communication and organizational skills with the ability to manage multiple projects simultaneously. - Analytical mindset with the capability to derive actionable insights from data. - Experience with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences. - Familiarity with inventory management and supply chain management. - Strong financial acumen for managing e-commerce budgets and sales forecasts. - Multilingual proficiency for managing global e-commerce strategies, especially regional languages in India. - Experience with performance marketing, including paid advertising and retargeting strategies.,
