E-Commerce Head

Job DescriptionPosition: Head – E-commerce & DigitalLocation: Thane (Corporate Office)CTC: Up to ₹40 LPAReporting To: Director / CEORole Overview

The Head – E-commerce & Digital will lead Zeel’s end-to-end online revenue growth across D2C platforms and marketplaces while owning the complete digital ecosystem. The role combines commercial ownership of E-commerce with strategic leadership of Digital Marketing, ensuring traffic, conversion, brand visibility, and profitability are driven in an integrated manner.

Key Responsibilities

E-commerce (Revenue & Operations)

• Own P&L for D2C website and online marketplaces (Amazon, Flipkart, Myntra, etc.).
• Drive GMV, conversion, AOV, repeat rate, and contribution margin.
• Lead pricing, promotions, discounting strategy, and assortment planning.
• Coordinate with supply chain, merchandising, cataloging, and customer support teams.
• Manage marketplace relationships, commercials, and growth plans.

Digital Marketing (Growth & Brand)

• Lead performance marketing across Google, Meta, marketplaces ads, affiliates, and influencers.
• Own digital acquisition strategy – traffic, CAC, ROAS, LTV, and funnel optimization.
• Drive CRM, retention, and lifecycle marketing (email, WhatsApp, loyalty, repeat programs).
• Ensure strong brand presence across digital touchpoints and social platforms.

Strategy, Analytics & Leadership

• Build and execute short-term and long-term digital & e-commerce growth roadmap.
• Track performance through dashboards and analytics; present insights to leadership.
• Lead and develop high-performing Digital & E-commerce teams and agencies.
• Collaborate closely with Product, Design, Tech, Finance, and Offline Sales teams.

Qualification & Experience

• MBA / Postgraduate in Marketing, E-commerce, or Business preferred.
• 10–15+ years of experience in E-commerce & Digital leadership roles, preferably in D2C / fashion / apparel / consumer brands.
• Proven experience handling combined Digital Marketing + E-commerce P&L responsibility.

Key Skills

E-commerce P&L | Digital Performance Marketing | D2C Growth | Marketplace Management | Analytics & ROI | Team Leadership

Job Types: Full-time, Permanent

Pay: ₹3,500,000.00 - ₹4,000,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person