Job
Description
Join Our Team & Let's Create Magic Together! Be a part of us and observe how your skills are polished while working under the guidance of the experts. Everything that makes Webmob the best! We know that work is worship, but there are even other aspects that we take care of. Global Clients We strive to serve our clients with the best services and assistance around the globe. Flexible Working Hours We motivate employees to grow personally and professionally by maintaining flexible working hours. Fun Activities We organize trips and activities to cheer up our employees. As the saying goes, ' All work and no play make Jack a dull boy.' Learning Atmosphere We know that there's no end to learning, and that's why we inspire our employees to keep adding something new to their knowledge bank. Digital Marketing Specialist Position: Digital Marketing Specialist Required Experience: 5-8 years Location: Mohali (WFO) Salary: Good hike on CTC Working Days: 5 days Company Overview Webmob Software Solutions is a fintech company based in North India. We are leading service providers in the space of emerging technologies including Blockchain, AI, ML, IOT, and cloud computing . With a global, renowned clientele, we have developed several robust applications in the space of Trade Finance, Money Market, Asset Tokenization, and Supply Chain. Webmob is currently having expertise in Java, Kotlin, PHP, Python, Go, MEAN and MERN stack. Our specialties include Fintech product development, Blockchain development and consultancy, website development, graphic designing, digital marketing, application development, AWS support, infrastructure handling, IOT, AI, and ML. Key Responsibilities: Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform strategy. Familiar with key performance indicators (KPIs) and metrics for all digital marketing activities and regularly report on progress. Search Engine Optimization (SEO): Execute all SEO efforts, including technical SEO, on-page optimization, off-page optimization, keyword research, and content strategy. Monitor, analyze, and report on organic search performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Stay up-to-date with algorithm changes and industry best practices to ensure continuous improvement in search rankings. Search Engine Marketing (SEM)/PPC: Manage and optimize paid search campaigns (Google Ads, Facebook Ads) from strategy to execution, including keyword bidding, ad copy creation, landing page optimization, and budget management. Social Media Marketing: Develop and execute social media strategies across relevant platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube) to increase brand awareness, engagement, and lead generation. Oversee content creation, scheduling, and community management. Manage paid social media campaigns and analyze their effectiveness. Content Marketing: Ensure content is optimized for search engines and aligned with brand messaging. Email Marketing: Develop and execute email marketing campaigns, including list segmentation, A/B testing, personalization, automation, and performance analysis. Manage email platforms and ensure compliance with anti-spam regulations. Analytics & Reporting: Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and analyze the performance of all digital marketing campaigns. Generate regular reports, providing insights and recommendations for optimization to internal stakeholders. Identify trends and insights, and optimize spend and performance based on the insights. Qualifications: Bachelor's or Masters degree in Minimum 5-8 years of progressive experience in digital marketing. Proven track record of successfully developing and executing digital marketing strategies that drive measurable results (e.g., increased traffic, leads, conversions, ROI). In-depth knowledge and hands-on experience with: SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, etc. PPC platforms: Google Ads, Bing Ads, etc. Social Media platforms & analytics: Facebook Business Manager, LinkedIn Campaign Manager, etc. Email Marketing Platforms: Mailchimp, HubSpot, Salesforce Marketing Cloud, etc. (Any other tool) Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent written and verbal communication skills. Up-to-date with the latest trends and best practices in digital marketing and online advertising. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Benefits: Flexible work environment. Employee friendly policies. Competitive salary with the best in the industry Immense exposure to new technologies 5 days week work Onsite Opportunities
