Job
Description
Digital Marketing
For us, Digital Marketing revolves around the art of carving a distinctive space within the minds of our relevant audience Our goal is to cultivate a digital habit, shaping perceptions and fostering familiarity with CynLr Consider the internet as a vast digital billboard where both public and private spaces coexist In this dynamic environment, publicly owned spaces represent the broader online platforms, while privately owned spaces, such as our website, provide us with an exclusive and customizable platform to showcase our brand Digital marketing, in essence, becomes the art of creating a genre for us amid the vast digital billboard Our objective is to cut through the clutter and capture the attention of our audience "Engineering Digital Habits" Your primary contribution will be towards Channel Strategy and Content Mappin gMap stakeholders of the company and understand what content engages with them Map the available channels of Digital Marketing for CynLr and map the stakeholders to the social media channels/platforms Within each channel of marketing, understand the use of various platforms and map the demographical strength of leveraging these platforms For example, under social media as a channel, we have different platforms LinkedIn, YouTube, WhatsApp, etc Identification of focus mediums and other asynchronous mediums/platforms for delivering content Digital hangout place Viewer's Journey of content Planning what content is to be published after what to ensure smooth flow of understanding to the reader Tech Content as a language Ability to articulate sophisticated Tech in the form of content and videos that appeals right to the target audience Cross Channel content Integration Ensuring the same content is used differently across channels & nurturing distributed viewershipe up with a content & marketing calendar to ensure visibility and mass outreach in a timed disciplinary approach rather than it being a one-time activity Design and run campaigns for result-oriented outcomes across domains For example, Product branding reach outs, Talent Branding campaigns, etc Perception Engineeri ngAbility to communicate our thought culture to the target market through a comprehensive brand strategy by active and passive brand mobilization across all digital platform Understand audience psychology and strategize to draw attention of existing stakeholders on one platform to other relevant platform Augment the Branding and Human Resources team in Talent Branding activities by identifying platforms to leverage potential job seekers and passively marketing the open job opportunities at CynL Enhancing brand visibility and recognition through consistent engagement with the audience on platforms such as Stack Overflow, LinkedIn, Glassdoor, Quora, et Brand Strat egyEstablishing Key Performance Indicators (KPIs) for each of the branding efforts undertak Actively participate in result-oriented campaigns and design a strategy for higher reach and conversions Job campaigns, Product launch, Event branding, Corporate and institutional collaborations, e Oversee marketing & branding collateral, such as brochures, internal & external presentations, videos, and website content both internally and externally Analytics and Insi ghtsAnalyse Channel/Platform Consumer (Audience) composition and their content consumption patterns Derive insights on various demographic and geographical factors that are driving the Channel Consumer dynamics Example: A detailed study on our content consumer base in LinkedIn vs content consumer base on YouTube would help derive insights such as Which age group of is engaging the most in specific platform, what is the average time spent per post, Is the traffic derived from a specific geographical location etcUnderstand the behaviour of spikes in the traffic & viewership across various platforms What is viewer density based on? The time of posting, the characters in content Hashtags, Numeric, font size, colour etc, positioning of text in content (Typography) and its impact on the outc ome Re-strategizing the use of channels backed by analytics Trends, patterns and actionable insig hts Tool Platform and Vendor dyn amicsIdentify and collaborate with PR agents, Website developers, Video vendors, Platform managers like LinkedIn Account Manager etc Identify opportunities for process improvements, automation and tool implementations to streamline digital marketing efforts, and enhance tasks for reporting capabili ties Ability to integrate data insights into marketing & operational strategies and customer experiences through cross functional team collaborations By customers, we mean both internal and external custo mers
