Digital Marketing Specialist

3 - 5 years

1 - 2 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing Specialist (3–5 Years Experience)

Company: Labhanya Technologies
Location: On-site / Office Position
Job Type: Full-Time

Address: Basai, Darapur - New Delhi

Job Description:

Labhanya Technologies is hiring an experienced Digital Marketing Specialist who can take ownership of planning, executing, and scaling digital marketing initiatives. This role requires a hands-on professional, not just a strategist — someone who can actively manage campaigns, track performance, and deliver measurable results.

Key Responsibilities:

  • Create and execute performance-driven digital marketing strategies
  • Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads if required)
  • Handle complete SEO lifecycle: keyword research, on-page, off-page, and basic technical SEO
  • Plan and manage lead generation funnels and landing page optimization
  • Monitor daily campaign performance and optimize budgets & creatives
  • Prepare weekly and monthly reports with insights and action plans
  • Coordinate with web developers for tracking, pixels, and analytics setup
  • Manage social media growth, engagement, and paid promotions
  • Ensure proper UTM tracking, conversion tracking, and remarketing setup

Mandatory Requirements:

  • 3–5 years of proven experience in Digital Marketing
  • Hands-on expertise with Google Ads & Meta Ads Manager
  • Strong knowledge of SEO best practices and ranking factors
  • Experience in lead generation and performance marketing
  • Must be comfortable working in an office (in-house role)
  • Ability to manage multiple projects and campaigns simultaneously
  • Strong analytical mindset with a data-driven approach

Technical & Tool Requirements:

  • Google Analytics (GA4) & Google Search Console
  • Keyword research tools (SEMrush / Ahrefs / Ubersuggest)
  • Meta Business Manager & Google Tag Manager
  • Basic knowledge of CRM integration & marketing automation
  • Understanding of conversion tracking, pixels, and event setup

Content & Communication Skills:

  • Ability to collaborate with content writers and designers
  • Understanding of ad copywriting and creative requirements
  • Good written and verbal communication skills
  • Ability to explain campaign performance to non-technical stakeholders

Preferred / Additional Skills (Good to Have):

  • Experience with B2B or service-based marketing
  • Knowledge of email marketing tools (Mailchimp, Zoho, etc.)
  • Basic understanding of UI/UX & CRO principles
  • Experience in managing multiple client accounts

Education Qualification:

  • Bachelor’s degree in Marketing, Business, IT, or a related field (preferred)
  • Digital marketing certifications are a plus

Why Join Labhanya Technologies?

  • Stable in-house role with long-term growth
  • Exposure to diverse industries and campaigns
  • Supportive team culture with learning opportunities
  • Performance-based growth and incentives

How to Apply:
Apply on Indeed with your updated resume and send your portfolio links too.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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