Digital Marketing Specialist

Job Title: Digital Marketing Specialist (3–5 Years Experience)

Company: Labhanya Technologies
Location: On-site / Office Position
Job Type: Full-Time

Address: Basai, Darapur - New Delhi

Job Description:

Labhanya Technologies is hiring an experienced Digital Marketing Specialist who can take ownership of planning, executing, and scaling digital marketing initiatives. This role requires a hands-on professional, not just a strategist — someone who can actively manage campaigns, track performance, and deliver measurable results.

Key Responsibilities:

• Create and execute performance-driven digital marketing strategies
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads if required)
• Handle complete SEO lifecycle: keyword research, on-page, off-page, and basic technical SEO
• Plan and manage lead generation funnels and landing page optimization
• Monitor daily campaign performance and optimize budgets & creatives
• Prepare weekly and monthly reports with insights and action plans
• Coordinate with web developers for tracking, pixels, and analytics setup
• Manage social media growth, engagement, and paid promotions
• Ensure proper UTM tracking, conversion tracking, and remarketing setup

Mandatory Requirements:

• 3–5 years of proven experience in Digital Marketing
• Hands-on expertise with Google Ads & Meta Ads Manager
• Strong knowledge of SEO best practices and ranking factors
• Experience in lead generation and performance marketing
• Must be comfortable working in an office (in-house role)
• Ability to manage multiple projects and campaigns simultaneously
• Strong analytical mindset with a data-driven approach

Technical & Tool Requirements:

• Google Analytics (GA4) & Google Search Console
• Keyword research tools (SEMrush / Ahrefs / Ubersuggest)
• Meta Business Manager & Google Tag Manager
• Basic knowledge of CRM integration & marketing automation
• Understanding of conversion tracking, pixels, and event setup

Content & Communication Skills:

• Ability to collaborate with content writers and designers
• Understanding of ad copywriting and creative requirements
• Good written and verbal communication skills
• Ability to explain campaign performance to non-technical stakeholders

Preferred / Additional Skills (Good to Have):

• Experience with B2B or service-based marketing
• Knowledge of email marketing tools (Mailchimp, Zoho, etc.)
• Basic understanding of UI/UX & CRO principles
• Experience in managing multiple client accounts

Education Qualification:

• Bachelor’s degree in Marketing, Business, IT, or a related field (preferred)
• Digital marketing certifications are a plus

Why Join Labhanya Technologies?

• Stable in-house role with long-term growth
• Exposure to diverse industries and campaigns
• Supportive team culture with learning opportunities
• Performance-based growth and incentives

How to Apply:
Apply on Indeed with your updated resume and send your portfolio links too.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person