Digital Marketing Specialist

Optisol Business Solutions

4 - 9 years

5 - 6 Lacs

chennai

Posted:1 day ago| Platform:

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Skills Required

computer vision automation google analytics product service analytical market research engineering design seo digital marketing product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Core Technical & Growth Skills:

Product research, roadmap understanding, and requirement documentation
Basic knowledge of AI/ML, NLP, computer vision, and cloud fundamentals
Analytical thinking with ability to interpret data and product metrics
Clear communication for cross-functional collaboration
Problem-solving with a structured, user-focused approach

What You will work on

Supporting product roadmap planning and requirement creation
Conducting market research on AI/GenAI trends and enterprise use cases
Assisting with customer demos, PoCs, and feedback gathering
Coordinating with engineering, design, data science, and marketing teams
Tracking key product metrics and preparing insights dashboards
Contributing ideas for new AI capabilities and innovation opportunities

What we expect from you

Ability to build IT product/service content strategies using SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) frameworks.
Experience optimizing blogs, landing pages, and marketing assets to rank and appear inside AI answer platforms such as ChatGPT, Perplexity, Google AI Overview, Bing AI, and other LLM-driven discovery engines. Strong focus on improving brand visibility, inclusion in AI-generated answers, authority signals, and inbound demand attribution.
Proven experience planning, executing, and optimizing lead-generation campaigns across Google Ads (including Performance Max), LinkedIn Ads, and Meta Ads. Skilled in managing campaign components like audience intent, keyword signals, A/B testing, creative optimization, landing page retargeting, UTM tracking, budget pacing, and asset performance. Ability to optimize CPA, CTR, ROAS, and refine bid strategies to improve overall campaign efficiency.
Proficiency in building and maintaining dashboards using Google Analytics, LinkedIn Insights, Google Search Console, and SEMrush. Strong analytical mindset to interpret campaign and content data and improve lead conversions, engagement, bounce rates, cost per lead, intent capture, and overall funnel performance. Comfortable using AI tools for content scaling, personalization, search-intent extraction, and performance analysis.

Bonus Skills ( Great to Have)

SaaS / Cloud / AI product marketing exposure
Experience in global or distributed teams
Knowledge of AI-agent-driven content distribution, automation, and analytics
Marketing for modernized IT legacy systems or cloud migration solutions.

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