Digital Marketing Specialist

Company Description

ProLance IT, established in 2019 and headquartered in Surat, specializes in delivering innovative and high-performance digital solutions tailored to empower businesses globally. Our dynamic team of 50+ professionals leverages cutting-edge AI tools to enhance efficiency, quality, and project scalability. From a strong commitment to agile methodologies to a proven track record with global clients, ProLance IT is dedicated to providing comprehensive IT solutions across industries like Fintech, Healthcare, Real Estate, and Retail. With expertise in modern tech stacks including .Net Core, ReactJS, Python, and Flutter, we take pride in offering intelligent, scalable, and future-ready solutions that enable businesses to succeed in a tech-driven landscape.

Role Description

The Digital Marketing Specialist will be responsible for developing, implementing, and managing online marketing strategies to boost brand awareness, drive website traffic, and generate leads for ProLance IT. Day-to-day tasks include overseeing social media channels, analyzing online campaign performance, tracking key metrics, optimizing digital channels, and collaborating with cross-functional teams to ensure cohesive brand messaging. This is a full-time, on-site role located in Zwickau.

Qualifications

• Proficiency in Social Media Marketing, Online Marketing, and Digital Marketing to develop and execute effective campaigns
• Strong expertise in Web Analytics to monitor, analyze, and optimize digital performance
• Excellent Communication skills to create engaging content and collaborate effectively with internal teams
• Knowledge of current digital marketing trends, tools, and best practices
• Bachelor's degree in Marketing, Communication, or a related field
• Experience working with data-driven decision-making and target-based strategies
• Familiarity with analytics tools such as Google Analytics, social media advertising platforms, and SEO strategies