Job
Description
Job Title: Digital Marketing Manager (SEO, PPC & SMM Expert) Location: Noida Department: Digital Marketing & Performance Advertising Experience: 4–6 Years About the Role: The ideal candidate will possess hands-on experience across search engines (Google, Bing, Yahoo), social platforms (Meta, Instagram, YouTube, LinkedIn, X/Twitter), and display networks , managing high-budget campaigns and leading a digital team to achieve aggressive growth metrics. Key Responsibilities: 1. Search Engine Optimization (SEO): Lead the on-page, off-page, and technical SEO strategies for multiple websites and landing pages. Conduct in-depth keyword research, competitor analysis, backlink audits, and content gap identification. Collaborate with the content and web development teams to optimize site structure, page speed, and Core Web Vitals. Monitor and improve rankings, organic traffic, and domain authority using tools like Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog , etc. 2. Pay-Per-Click Advertising (PPC) / Search Engine Marketing (SEM): Strategize and manage high-performance paid ad campaigns on: Google Ads (Search, Display, Shopping, Discovery, Performance Max) Bing Ads / Microsoft Advertising Yahoo Gemini Optimize ad copies, keyword bidding strategies, audience segmentation, and negative keyword filtration to reduce CPA and boost conversions. Track and improve KPIs like CTR, Quality Score, Conversion Rate, and ROAS. 3. Social Media Marketing (SMM) & Optimization (SMO): Design and manage result-oriented ad campaigns across: Meta (Facebook & Instagram Ads Manager) YouTube Ads (TrueView, Bumper, In-Stream, Masthead) LinkedIn Ads (Sponsored Content, InMail, Lead Gen) Twitter/X Ads Pinterest Ads Drive brand awareness, engagement, traffic, and leads through detailed audience targeting, funnel-based creatives, and retargeting strategies. Manage brand pages, social calendars, influencer tie-ups, and community engagement for organic growth. 4. Team Leadership & Project Management: Lead a team of SEO analysts, paid media specialists, content creators, and graphic designers. Develop and assign project roadmaps, monitor KPIs, and ensure timely delivery of campaigns with maximum efficiency. Train, mentor, and upskill team members to keep up with algorithm and ad platform updates. 5. Reporting & Analytics: Create in-depth weekly/monthly performance reports and dashboards using Google Analytics 4 (GA4), Google Looker Studio, Tag Manager, Facebook Analytics , etc. Track attribution, customer journeys, and funnel performance to make data-driven decisions. A/B test creatives, landing pages, and audience segments to continuously improve campaign results. 6. Client Strategy & Communication (if agency-side): Understand brand objectives and propose tailored digital strategies. Conduct regular client meetings, QBRs (Quarterly Business Reviews), and pitch improvements. Collaborate with sales and business development teams for strategic input on proposals and case studies. Key Requirements: 4–5 years of experience in SEO, PPC, and SMM , with at least 1 years in a managerial or lead role. Proven success in managing large-scale campaigns with significant ROAS and ROI improvement. Deep knowledge of platform-specific ad ecosystems: Google Ads, Meta Ads, YouTube, Bing/Microsoft Ads, LinkedIn Ads, Twitter Ads Proficiency with SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console , and analytics platforms like GA4 and Looker Studio . Strong leadership, team coordination, and communication skills. Ability to handle multiple projects simultaneously with a focus on KPIs and deadlines. Preferred Qualifications: Google Ads Certification, Meta Blueprint Certification, HubSpot Digital Marketing Certification. Experience with both D2C and B2B digital marketing campaigns. Knowledge of affiliate marketing and influencer collaborations is a plus. What We Offer: Work on cutting-edge digital strategies for high-growth national and international brands. Dynamic and collaborative team culture with rapid learning opportunities. Access to premium digital tools and budgets. Competitive salary, performance bonuses, and professional growth plans. Job Type: Full-time Pay: ₹15,000.00 - ₹60,000.00 per month Schedule: Monday to Friday Work Location: In person
