Digital Marketing Manager

Role & responsibilities:

1. Lead Generation & Performance Marketing

• Plan, execute, and optimize lead generation campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Drive high-quality leads for financial products by optimizing CPL, CAC, and ROI.
• Monitor daily campaign performance and implement data-driven optimizations.
• Track, measure, and analyze campaign results to derive actionable insights.
  

2. Social Media Management

• Manage and grow the companys presence across social platforms including Facebook, Instagram, LinkedIn, Twitter, and others.
• Create and publish engaging content to increase followers and community engagement.
• Execute paid and organic social media campaigns to enhance reach, leads, and conversions.

3. Brand Awareness & Digital Strategy

• Develop and implement digital strategies to strengthen brand positioning in the financial services domain.
• Maintain consistency in brand voice, tone, and messaging across all digital channels.
• Collaborate closely with design and content teams for creatives, videos, and ad copies.
  

4. Analytics & Reporting

• Analyze website traffic, leads, and conversion funnels using tools such as Google Analytics, Meta Business Suite, and CRM dashboards.
• Prepare and present weekly and monthly performance reports with insights and optimization recommendations.
• Track key KPIs to ensure alignment with business goals.
  

5. Team Collaboration & Stakeholder Management

• Work closely with Sales and Product teams to align marketing initiatives with business objectives.
• Guide and support junior digital marketing executives and coordinate with external agencies for campaign execution.
  

Key Skills & Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 3–6 years of hands-on experience in digital marketing, preferably within the

  BFSI or FinTech industry.

• Proven expertise in lead generation through Google Ads and Meta Ads.
• Strong understanding of SEO, SEM, social media, and content marketing.
• Hands-on experience with Google Analytics, Google Tag Manager, Meta Business Manager, and CRM tools.
• Excellent communication, analytical, and project management skills.